Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders just coming up: GQ Style Editor Adam Rapoport, who became Bon Appetit's editor in chief, and Glamour Associate Publisher Pamela Drucker Mann, who took over as Bon Appetit's VP-Publisher."The feeling was it had to succeed," said Mr. Rapoport.No pressure. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
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O'Reilly departs Dulwich Books after 14 years

Sheila O’Reilly is retiring from Dulwich Books, just over a year after selling it to The Marsh Agency co-founder Susie Nicklin. Continue reading at The Bookseller

[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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NYT Magazine Poaches from Wired| People on the Move – 9.7.16

A new food director for Real Simple, a publisher leaves Elle Decor, and more... The post NYT Magazine Poaches from Wired| People on the Move – 9.7.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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Bonnier to Shutter Print Travel Magazines

Islands to go digital while Destination Weddings & Honeymoons says goodnight. The post Bonnier to Shutter Print Travel Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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Joanna Coles Named Hearst Magazines Chief Content Officer

Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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MPA Creates Community for Emerging Magazine Professionals

MPA Next will cater to junior-level, non-editorial staffers with networking events, workshops, and more. The post MPA Creates Community for Emerging Magazine Professionals appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Facebook's Key to Conquering the World: Beating the Ad Blockers

Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek

[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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McDermid shortlisted for Scottish Crime Book of the Year

Crime writers Val McDermid and Chris Brookmyre have been shortlisted for the McIlvanney Prize for Scottish Crime Book of the Year, alongside Doug Johnstone and E S Thomson. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
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Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Memo to Magazine Media: Social Networks Are Not Altruistic

Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Emmis to Sell Regional and City Magazines

Emmis Communication looks to go private, reduce debt as investors shy away from media. The post Emmis to Sell Regional and City Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-23 00:00:00 UTC ]
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How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Ex-NFL star Darren Sharper sentenced to 18 years in prison for drugging and raping women in four states

Retired NFL star Darren Sharper, convicted of drugging and raping nine women in Los Angeles, Nevada, Arizona and Louisiana, was sentenced to 18 years in prison Thursday by a federal judge in New Orleans. Sharper, 41, had previously pleaded guilty or no contest to drugging and sexually... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-19 00:00:00 UTC ]
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B&N c.e.o Boire leaves after less than a year

American bookselling chain Barnes & Noble has sacked its c.e.o Ronald Boire after just under a year in the post. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Wattpad writers to boost income through ad revenues

Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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