The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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#retail week
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#digital publishing
“Oh What a Beautiful Mornin’” was among the musical tributes in Wednesday’s celebration of the life of Ion Trewin, author, publisher and literary director of the Man Booker Prizes. And indeed it was, the sun streaming through Shirazeh Houshiary’s “Warped Window” in St Martin-in-the-Fields,... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Oregon-based audiobook publisher Blackstone is expanding into print with the launch of Blackstone Publishing, which will release classic and original contemporary titles in both print and ebook, beginning in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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#long-term strategy
#publisher offers
#actual people
#adweek magazine
As the refugee crisis continues and the number of refugees coming into Europe rises, the German book trade has responded with offers of help. The post German Book Trade Says #RefugeesWelcome appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-25 00:00:00 UTC ]
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Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#financial services
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Mr B’s Emporium of Reading Delights is to publish more titles after the successful release of its first two books. The award-winning independent based in Bath founded a publishing arm called Fox, Finch & Tepper last October and is set to release two new titles at the end of October this year. Continue reading at The Bookseller
[ The Bookseller | 2015-09-21 00:00:00 UTC ]
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#reading delights
Black and Asian writers are “not allowed to be average”, author Sathnam Sanghera has said. Sanghera, author of the memoir The Boy with the Topknot (Penguin) and the novel Marriage Material (William Heinemann), was taking part in a debate hosted by Spread the Word, the writer development agency... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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#taking part
Two Montreal companies—English-language publisher Baraka Books and French-language publisher Éditions de l’Homme—are launching new imprints to showcase Quebec’s writers in translation for the English-language market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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#english-language market
Aviya Kushner traces the Bible's translations back to its original Hebrew, uncovering multiple meanings behind well-known passages in her book 'The Grammar of God.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Lorena Jones has been named v-p and publisher of a currently unnamed new imprint at Ten Speed Press that will focus on cooking and lifestyle books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Kevin DiCamillo explains how monk and author Thomas Merton's influence on Catholic and Christian publishing still resonates today. The post Thomas Merton and the Creation of Religious Trade Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-11 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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#branded content
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"Trade publishing seems mostly to have forgotten it even has a neighbour," says Alastair Horne in his #FutureBook15 manifesto. "Unlike the music and trade publishing industries, scholarly publishing went digital of its own volition, and kept control of its routes to market." Horne admonishes,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Here is a selection of some of the hundreds of authors who will be at this season’s regional shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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A selection of some of the hundreds of children's book authors who will be at this season’s regional shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Paris staff in the Fnac cultural products chain are up in arms over Sunday trading plans following recent legislation adopted by parliament to boost the economy. The two unions concerned—Confédération Générale du Travail (CGT) and SUD—allege that six of the seven Fnac stores in Paris should be... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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#fnac stores
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Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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#tonight show
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