Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon Stewart.Last weekend, though, consumers were presented with another image of Bezos. A damning front-page expose in The New York Times depicted a brutal workplace in which employees are reportedly penalized for being distracted by life-threatening illnesses facing themselves or their children. A former Amazon book marketer named Bo Olson is quoted as saying "Nearly every person I worked with, I saw cry at their desk."Bezos was quick to dispute the story, telling employees in a memo that, "I don't recognize this Amazon and I very much hope you don't, either." Another employee, Nick Ciubotariu, also defended the company on LinkedIn Pulse, arguing that the reporters ignored facts to make their case. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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U.S. Book Show Highlights Arabic Culture with SZBA Panel

With the growing interest in the U.S., this year’s U.S. Book Show will feature a panel discussion entitled “Bringing the world to your door: A spotlight on Arabic literature and culture.” For centuries, Arabic literature and culture has influenced some of the West's most revered authors and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Amazon corporation tax up as sales continue to soar

Amazon UK services paid £18.3m in corporation tax last year, up around 26% from £14.5m the year before, as sales soared by 64%. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 23:53:33 UTC ]
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‘If publishers become afraid, we’re in trouble’: publishing’s cancel culture debate boils over

Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian

[ The Guardian | 2021-06-03 12:12:23 UTC ]
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Amazon Charts: Troubled Blood surges to number one spot

Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 15:55:56 UTC ]
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Powell’s Books will stop selling books through Amazon due to its “detrimental impact” on stores.

With this year’s Independent Bookstore Day occurring at a particularly rough time for booksellers, the iconic Powell’s Books in Portland has decided to make a statement and stop selling through Amazon. In a statement, owner Emily Powell notes that the occasion, this year, feels “especially... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-27 19:29:44 UTC ]
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Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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FutureBook Live panel to raise cultural impact of books

Booker director Gaby Wood, Faber chief Stephen Page, Dialogue publisher Sharmaine Lovegrove and Bluebird founder Carole Tonkinson are the latest speakers to be announced for FutureBook Live, The Bookseller’s publishing conference, to be held on 25th November. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 00:49:04 UTC ]
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Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Amazon pays £14m corporation tax as revenue increases

Amazon's UK logistics and warehouse arm tripled its corporation tax payment to £14m for 2018, the company has revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 21:29:05 UTC ]
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How brands are showing their Pride this month

The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday

[ Digiday | 2019-06-07 04:01:57 UTC ]
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Lion Forge, Oni Press Merge Under Polarity Pop Culture Brand

Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
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Turnover soars, corporation tax halves at Amazon UK Services

Turnover at Amazon's UK Services arm soared again in 2017, rising nearly 36% to £1.98bn (from £1.46bn the previous year). Continue reading at The Bookseller

[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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