The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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The Bookseller is seeking the book trade’s views on whether the UK should leave the European Union ahead of the nation’s referendum vote. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Publishers, writers and agents praised the new Waterstones Tottenham Court Road as “fresh” and “funky” at its official opening last night. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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Thirty-three year Ingram veteran Kent Freeman has been named chief strategy officer and will be succeeded as chief operating officer at the company's VitalSource division by Pep Carrera. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-04 00:00:00 UTC ]
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Seven trade figures reflect on the life and legacy of the late George Weidenfeld. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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Canada's Export Exchange program invited speakers from various creative industries—including video games, music, and fashion—to speak about their experiences in building global audiences and brands to a gathering of Canadian publishers. The post Importing ‘Fresh Thinking’ for Export Exchange in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-02 00:00:00 UTC ]
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Little, Brown is relaunching its teen publishing imprint, Atom, with a new look and focus. Continue reading at The Bookseller
[ The Bookseller | 2016-02-01 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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Sales of adult trade books rose 2.9% in the first nine months of 2015, according to figures released by the AAP. Sales in the children’s/young adult segment for the nine-month period were down 7.4%, but slipped only 0.6% in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Kalem Literary Agency remembers legendary Spanish literary agent Carmel Balcells and her contributions to international authors, writing and agenting. The post On Carmen Balcells: Remembering the Role of a Literary Agent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-28 00:00:00 UTC ]
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Pan Macmillan has launched a new hardback classics imprint: Macmillan Collector’s Library. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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Other publishers and universities are welcoming Penguin Random House UK's decision to disregard university degrees as a prerequisite for applications. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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Imprint, a new imprint of Macmillan Children's Publishing Group, has acquired the global master publishing rights to 'SpacePop,' a series of digitally distributed animated shorts, from Genius Brands International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Krauss will be editor-at-large for Avery Books as well as v-p and publisher of her eponymous imprint, Pam Krauss Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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