The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with:
#important role
#wider company
#remain relevant
Jane Furze is to step down as literature festival director for the Cheltenham Literature Festival after four years in the post. A statement from the board of Cheltenham Festivals said it was announcing the news “sadly”. Furze said she was leaving to “allow myself some time out”. She will step... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cheltenham festivals
#30th september
#takes place
#11th october
#significant contribution
First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
#longer period
#short form
#follow trends
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
More news stories like this |
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#consumer engagement
#brands aren
Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#closely align
#trade show
The Chancellor of the Exchequer is said to be preparing to announce tomorrow (8th July) that he will give local authorities responsibility for Sunday trading laws. Currently all shops in the UK can open for six hours between 10am and 6pm on a Sunday. Small shops, those covering less than 3,000... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small shops
#stay open
Canadian author Marie-Louise Gay expounds on the importance of maintaining funding for the job of school librarians. The post The Essential Role of School Librarians appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#essential role
#school librarians
How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital book
#print counterparts
#traditional publisher
#digital brands
Profile m.d. Andrew Franklin has defended UK trade publishers against criticism that they are not producing good non-fiction books. Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew franklin
German author and Middle East expert, Navid Kermani, will receive the 2015 Peace Prize of the German Book Trade for his writing and political activism. The post Navid Kermani to Receive 2015 Peace Prize of the German Book Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#navid kermani
#german author
#political activism
You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brands appeared
#mobile device
#makes sense
After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv budgets
#advertisers today
#content users
#chris tuff
The trade has praised CILIP’s Carnegie and Kate Greenaway award winners, claiming the choice will bring a welcome focus to historical and non-fiction children’s stories. Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction children
On Thursday, Ada’s Technical Books in Seattle became the first independent bookstore to sign on for an imprint with Inkshares, a new publisher that melds crowdfunding with traditional publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technical books
#independent bookstore
#traditional publishing
Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qr code
Former Penguin communications manager Toby Jones has been hired as group marketing and publicity director by Simon & Schuster. Jones, who left Penguin in 2013 to go travelling, will begin at S&S on 1st July and report to chief executive and publisher Ian Chapman. Marketing director... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#toby jones
#group marketing
#senior role
#publicity director
#simon schuster
#1st july
The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monogram murders
#agatha christie
Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing number
#vox media
#big reason
#34% increase
The trade has welcomed the European Commission’s investigation into Amazon’s ebook business, with publishers, agents and booksellers calling for a fairer digital marketplace for books. Richard Mollet, c.e.o of The Publishers Association, added: “For some time now we have been calling on... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#publishers association
#ebook business
#richard mollet
#competition authorities
The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#working directly
#buy side
#private marketplaces
#premium inventory
#sponsor content