'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #digital world #longer apply #sponsor content


HMH Trade Ended 2014 with a Loss

Houghton Mifflin Harcourt’s trade division sales fell 4% in 2014 and it had a $2.9 million net loss in 2014 compared to net income of $6.5 million in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net income


B&N Will Separate College from Trade, Nook Units

In a bit of a surprise move, Barnes & Noble announced today that it plans to separate its college business from its retail trade stores and Nook digital business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise move #college business


Lithuania’s Book Trade “Impossible to Shoot Down”

The Lithuanian book market was hit by the global recession and remains small, but a coterie of publishers are forging ahead through diversification. The post Lithuania’s Book Trade “Impossible to Shoot Down” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post lithuania #global recession #forging ahead


Exchange rate chaos threatens Swiss trade

The Swiss book industry is reeling under a double whammy of declining sales and the weak euro. The decision by the Swiss National Bank to abandon the euro cap on the Swiss franc in mid-January has led to a double-digit revaluation of the currency. The trade association Schweizer Buchhändler-und... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #double whammy #declining sales #euro cap #swiss franc #publishers fear


Buswell leaves role at RH Children’s

Sue Buswell, deputy publisher at Random House Children’s, will step down from her role at the end of March. Penguin Random House said Buswell decided to leave the company, where she worked with authors such as John Burningham, Nicholas Allan and Emma Chichester Clark over a period of five... Continue reading at The Bookseller

[ The Bookseller | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rh children #deputy publisher #john burningham #picture books


Dark Horse Moves Three Print Titles to New Digital Imprint

'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print titles #digital imprint


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #brand strategy #american express #media companies


New picture book imprint for Macmillan Children's

Pan Macmillan will this autumn launch a children’s book imprint within Macmillan Children’s Books (MCB), to be run by Suzanne Carnell. Carnell is currently publishing director of picture books and pre-school of the MCB Under 6 division. Under the new imprint, which is yet to be named, she will... Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books mcb #book imprint #suzanne carnell #macmillan children #pan macmillan #picture books #emily gravett


Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Open Road Creates Warhol-Inspired Factory Imprint

Open Road Intergrated Media has unveiled a new imprint called Factory Books that will feature memoir, biography and cultural criticism about Andy Warhol's New York City-based studio, The Factory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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Malley in comms role at Booktrust

Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #chartered institute #bloomsbury children #public affairs


Glass ceiling hinders women in the trade

Corporate publishers need to offer female employees a flexible working environment and take advantage of decentralised office arrangements in order to encourage more female executives to take the step to the next tier of management, key figures in the trade have told The Bookseller. However,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate publishers #female executives #current situation


Folio Holdings Board to assume Gavron's role

The non-executive Folio Holdings Board is to assume responsibility for the role the late Lord Gavron played as Chairman of The Folio Society, it has been confirmed. Gavron died this weekend at the age of 84. Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #assume responsibility #folio society


Little, Brown Turns Community Site into New Imprint

Launched in 2013, Novl is a community website that was set up to be a central location for the social media activities of authors at Little, Brown Books for Young Readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community website #central location #brown books #young readers


Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


S&S creates new 'global digital sales' role

Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #online sales #simon schuster #global approach #vice president #michael selleck


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


Trade 'frenzy' over second Harper Lee novel

The surprise second novel from Harper Lee, set for release this summer over 50 years since To Kill a Mockingbird was published, will be “the most sure-fire hit of the century” according to Waterstones.  Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house