'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Call for indies to fill out Christmas Trading Survey

The Bookseller is running its annual Christmas Trading Survey once again to gauge a picture of the Christmas market for indie booksellers in the UK and Ireland. The survey is now live and probes how sales compared with last year, if deliveries held up and what books proved great Christmas hits... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas market #indie booksellers #hot topics


Soft September for Adult Trade

Sales in the adult trade segment fell 11.8% in the month, compared to September 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult trade


Statistically Speaking, Japan’s Book Trade is in Trouble

Over the last 15 years, the number of publishers, bookstores and revenue from book sales in Japan has been in significant decline. The post Statistically Speaking, Japan’s Book Trade is in Trouble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #book sales


Usborne launches Korean imprint

Usborne will launch a South Korean imprint in partnership with Seoul-based publisher BIR next year.   Usborne Korea will launch in autumn with around 40 titles and is Usborne’s first Asian imprint.   “I have long wanted to expand our very successful foreign imprint policy into Asia, where we... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter usborne


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


Blink Publishing to launch 'Reality' imprint

Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues". The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015. Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blink publishing


Venning joins TRA in new impact research role

Laura Venning joining The Reading Agency in the newly created role of impact research manager. Venning will lead on developing a framework to help the charity assess the impact of reading for pleasure and reading for information, in a post funded by the Peter Sowerby Foundation. Venning comes... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


Trade welcomes Chancellor's tax and rates measures

Booksellers have welcomed the news that business rates will be reviewed and a 25% tax will be imposed on multinationals' profits from UK economic activity. In the Autumn Statement yesterday (3rd December) the Chancellor George Osborne revealed that multinational companies like Amazon, Google,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business rates #multinational companies


Jed Hartman Leaves Time Inc. for Washington Post CRO Role

On Dec. 2, Washington Post president Stephen Hills hired two-year Time Inc. group publisher of news and business Jed Hartman as chief revenue officer. It caps an impressive 2014 for Hartman, who directed the successful relaunches and redesigns of Fortune.com, Money.com and Time.com which help... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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Russell Brand: 'schools without libraries are a disgrace'

Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand #author told


The Zwirner Gallery Launches Imprint

After years of producing books through partnerships, David Zwirner Gallery, one of the top contemporary art galleries in New York City, has launched David Zwirner Books, a standalone publishing unit based in Chelsea. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #producing books


Crowd-funded A to Z promotes diverse role of libraries

A group of librarians have launched a new crowd-funded project called the Library A to Z, designed to promote the role of public libraries. More than 150 backers, as well sponsor the Library Campaign, backed the Library A to Z on crowd-funding site Kickstarter, raising more than £4,500, twice... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaign #public libraries


Ladybird drops branding books ‘for boys’ or ‘for girls’

Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian

[ The Guardian | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books including #books campaign #iconic publisher #classic peter


Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time #principal analyst


Trade Sales Rose in August

Sales of adult trade books rose 1.8% in August, over August 2013, while sales in the children’s/young adult category jumped 20.9%, according to the AAP’s monthly StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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This Comic Book Makes Important, Boring Data Fun To Read

Terms of Service ingeniously harnesses the power of comics to keep readers engaged.Terms of Service is a newly published digital graphic novel from Al Jazeera that explores the turbulent relationship technology users today have with services provided by big data companies.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #al jazeera


Future publisher roles debated at FutureBook

Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #paying customers #give people


What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared


Role for Stericker at new Hachette Children's Group

Sophie Stericker, currently art director at Orchard Books, will next year take on the role of creative director of the newly formed Hachette Children’s Group (HCG). Hachette UK is to merge its three children’s businesses - Hachette Children’s Books, Orion Children’s Publishing and Little, Brown... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group hcg #hachette children #orchard books #orion children #brown books #art director #creative director #hachette uk #young readers #1st january


Sales Up, Earnings Down at HMH Trade

Sales at Houghton Mifflin Harcourt’s trade segment rose 1.5% in the third quarter of 2014 compared to the same period last year, rising to $46.5 million. Adjusted EBITDA , however, dropped 16.3% to $7.2 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hmh trade #adjusted ebitda