'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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South Korea in race for Beijing trade

Tech-savvy South Korean publishers were out in force at the Beijing Book Fair (27th–31st... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Frey's Full Fathom Five Launches Digital Imprint

Full Fathom Five Digital will be overseen by the newly appointed director of digital publishing Samantha Streger, who joined the company in April from Open Road. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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Bloomsbury buys Pavilion's Conway imprint

Bloomsbury has acquired naval and military history imprint Conway from Pavilion Books. The... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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Eccleshare in PLR policy role

Guardian children's book editor Julia Eccleshare has been appointed to the new part-time role... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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Conde Nast Carves Out New Role for Former Fairchild CEO Gina Sanders

Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.Two weeks ago, Conde Nast sold Fairchild, publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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Trade chills out with Ice Bucket Challenge

Book industry chiefs have taken the plunge on the Ice Bucket Challenge craze, showering the Motor... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Applebaum gets 'emeritus' role in PRH US comms

Penguin Random House has made changes to its corporate communications team, with Claire von... Continue reading at The Bookseller

[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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Penske Media Buys Fairchild Trade Titles, Including WWD

Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age

[ Advertising Age | 2014-08-20 00:00:00 UTC ]
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B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Blurb Teams with Ingram; Offers More Trade Services

Blurb, the POD self-publishing platform, announced a global print distribution partnership with Ingram, new trim-size and wholesale discounts and lower-priced print production costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Eckhart Tolle Launches Imprint with New World Library

'Power of Now' author Eckhart Tolle has partnered with New World Library on the formation of a new imprint, Eckhart Tolle Editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Sand Named Adult Trade Publisher at Abrams

Michael Sand, executive editor at Little, Brown, has been appointed v-p, publisher, adult trade at Abrams, effective September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Amazon's Russell Grandinetti: Kindle champ takes on the books trade | Observer profile

Why are some of the world's most widely read authors now at daggers drawn with Amazon? The answer lies in Jeff Bezos's chief lieutenant, now the most powerful man in publishingEarlier this year, Amazon threw a party at the Metropolitan Museum of Art in New York to celebrate the launch of Alpha... Continue reading at The Guardian

[ The Guardian | 2014-08-17 00:00:00 UTC ]
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HMH Trade Group Down in Second Quarter

Sales in the Houghton Mifflin Harcourt trade group fell 5% in the second quarter ended June 30, 2014, and the unit had an operating loss of $1.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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Writer's Digest, BookBaby Partner on Self-Pub Imprint

Blue Ash Publishing will give authors the "education resources" of the Writer's Digest community, alongside the distribution power of BookBaby's sales network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company

[ Fast Company | 2014-08-12 00:00:00 UTC ]
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