'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Russian trade shrugs off sanctions risk

Russia’s publishing and bookselling sector is shrugging off the risks posed by the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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Food52, Ten Speed Partner on Cookbook Imprint

Ten Speed Press has teamed up with crowdsourced culinary website Food52 to launch a new cookbook imprint, Food52 Works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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ChiZine Launches Teen Imprint

Growing on the dark side: Chizine launches YA imprint, an ebook only line and looks ahead to more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Up to 18 roles to go at RHCP

Up to 18 roles at Random House Children’s Publishers (RHCP) are at risk of redundancy,... Continue reading at The Bookseller

[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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SMP Taking Over Palgrave Trade

Beginning April 1, St. Martin’s Press will take over the publication of the Palgrave Macmillan Trade list of nonfiction titles in the areas of humanities, social science, and business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Trucks of the Trade

These days, it’s hard to cross the street in an urban center without bumping into a food truck. There are food truck guilds and food truck trackers. There are acclaimed chefs who got their start in the food truck business. Lucky Peach, the food magazine with hipster/intellectual cred, just... Continue reading at Slate

[ Slate | 2014-03-27 00:00:00 UTC ]
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LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
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Century signs new Russell Brand

Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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Amazon Trio: New German Imprint, Kindle Drop, Higher Prime

Amazon news this week includes the launch of a new German language publishing imprint, lower Kindle sales for 2013, and a hike in the price of Prime. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Beyond cuts: the many roles of a writer's editor

Novelist Eleanor Catton and her editor Max Porter's alliance shows how much more than wielding a blade goes into this relationshipHenry James called editing "the butchers' trade". But he also said, "I glory in the piling up of complications of every sort," so you can see how the old anglophile... Continue reading at The Guardian

[ The Guardian | 2014-03-12 00:00:00 UTC ]
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'Over 20' roles under consultation at C&R

Consultation has begun on over 20 roles at Constable & Robinson as the independent publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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E-books by Sainsbury's sells Anobii brand

E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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HMH Trade Sales Rose 9% in 2013

Sales in Houghton Mifflin Harcourt’s trade division rose 9% in 2013, to $170.7 million, and adjusted EBITDA declined to $24 million from $29 million in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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