'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''

Trade Sales Slipped Through October

Through the first 10 months of 2013 sales of adult trade books fell 0.6% and sales of children’s/young adult dropped 9.7%, according to AAP’s monthly StatShot figures for October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Macmillan Acquires Cookstr, with Schwalbe In Expanded Role

Cookstr founder Will Schwalbe will stay on in an expanded role as v-p of editorial development and content innovation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Skyhorse Launches New Imprint, Yucca

Skyhorse Publishing has unveiled a new imprint, Yucca Publishing, that is being done through a partnership with the literary agency, International Transactions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Storms hit some Christmas trade

The bad weather and flooding hit Christmas and post-Christmas trade for some, but many... Continue reading at The Bookseller

[ The Bookseller | 2013-12-31 00:00:00 UTC ]
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Christmas in the balance for Germany's book trade

German booksellers are facing a nail-biting finish to the holiday season. With end November sales... Continue reading at The Bookseller

[ The Bookseller | 2013-12-23 00:00:00 UTC ]
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Morgan James and CML Entertainment Launch New Imprint

Morgan James Publishing partners with CML Entertainment to launch a new series imprint with nine titles planned for fall 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
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The Best Brand Content of 2013

The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday

[ Digiday | 2013-12-20 00:00:00 UTC ]
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Indie booksellers Christmas trading survey

Independent booksellers are invited to complete The Bookseller's annual Christmas trading... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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Amazon's new imprint StoryFront will publish short stories

The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
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Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Amazon launches short story imprint

Amazon Publishing has launched a new digital short story imprint in the US called StoryFront.... Continue reading at The Bookseller

[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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Where Branded Content Dollars Are Going

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[ AdWeek | 2013-12-04 00:00:00 UTC ]
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Russell Brand v the Sun: war of words hots up

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[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Rightster helps brands to cash in on the commercial rewards of online video

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[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

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[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Just How Important Is Jony Ive To Apple?

The iMac, the iPod, the iPhone, the iPad. These wonder devices were not given to us from the mind of one man, but two. Now with Steve Jobs gone, Apple's most valuable asset is Jony Ive. Just how valuable? The company would have a hard time recovering if he left, says the man who wrote the book... Continue reading at Fast Company

[ Fast Company | 2013-11-20 00:00:00 UTC ]
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Trade Sales Down Through August

Sales for the first eight months of 2013 fell 1.1% in adult trade, 15.8% in children’s/young adult, and 3.2% in religion, according to the newest figures from AAP’s StatShot statistics program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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Of stage and screens: Broadway websites play leading role

Robert Diamond's initial brush with Broadway and technology began with Phantom of the Opera and a fascination with its leading man. "Hey, I'm a straight guy who loves Michael Crawford. When I was still in college I created the official Michael Crawford website," said the self-described nerd, who... Continue reading at Crains New York

[ Crains New York | 2013-11-17 00:00:00 UTC ]
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