Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected, influential ABC1 20-something women".The Heat and Grazia publisher said The Debrief will launch in February next year and aims to have a "best in-class social and community strategy".Taking a leaf from Jonah Peretti's Buzzfeed playbook, Bauer added that it would provide a "modern take on traditional content pillars", adding "emotion and humour" to fashion and beauty editorial.The Debrief will feature aggregated news "to give an opinion on a broad cast of characters", "funny and frank" sex advice and recommendations for nights out and home entertainment.On the commercial side, Bauer is talking about integrated partnerships with brands, "helping them speak to this audience by delivering content in a credible and authentic way". Sponsored content is another key plank of the Buzzfeed business model.Grazia publishing manager Lauren Holleyoake and group digital director Mark Hardy are in charge of the project, with a content team of 10 led by Graziadaily.co.uk launch editor and Grazia assistant editor Hattie Brett.Creative agency Gravity Road is working with Bauer on the launch. The Debriefing launch will be backed by a digital marketing campaign.Mainstream media companies are cottoning... Continue reading at 'The Guardian'
[ The Guardian | 2013-11-21 00:00:00 UTC ]
Arduino boards and the Raspberry Pi have taken the DIY computing world by storm, allowing users to create wildly inventive projects while learning programming and electronic building skills. If you’re just looking to get into the world of microcontroller boards, though, it can be a little... Continue reading at PC World
[ PC World | 2019-02-22 00:00:00 UTC ]
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The Document Foundation has unveiled LibreOffice 6.0 64-bit and LibreOffice 6.0 32-bit, a major new release of its open-source office suite for Windows, Mac and Linux. LibreOffice 6.0 adds a host of new and improved features, including support for OpenPGP signing and encryption, an ePUB filter... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’... Continue reading at The Guardian
[ The Guardian | 2016-01-31 00:00:00 UTC ]
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James Leaver will head up international growth of Mail Online outside its core markets of the US, UK and AustraliaThe Daily Mail has raided the senior ranks of Microsoft to appoint a chief to head up its digital expansion into international markets.Mail Online has appointed James Leaver,... Continue reading at The Guardian
[ The Guardian | 2015-10-08 00:00:00 UTC ]
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Mobile makes up the lion's share of U.K. traffic for Mail Online, but mobile visitors arriving on its homepage are still see the desktop site. That's an increasingly rare sight in news publishing today. "Mail Online's homepage is a key part of its heritage and identity. Our users love it," said... Continue reading at Digiday
[ Digiday | 2015-03-06 00:00:00 UTC ]
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Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
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Krzysztof Kowalczyk has released SumatraPDF 3.0, a major new release of his lightweight and portable PDF and eBook reader for Windows. Version 3.0 adds support for tabs, allowing users to view multiple documents side-by-side, plus extends support for eBooks and adds a new document measurement... Continue reading at Betanews
[ Betanews | 2014-10-20 00:00:00 UTC ]
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Media journalist from Rupert Murdoch paper tried to confront Martin Clarke over alleged lifting of articles from other sitesThe spat between News Corp and Mail Online over copyright in Australia has spilled over to the Cannes Lions advertising festival, with a late night altercation between... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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The pressure on newspaper website editors to stay in the top three can be intenseJanuary, the start of a new year in the digital premier league (as recorded by ABC). And it's the big three still on top: Mail Online, with 60 million monthly users in Britain and Ireland, and 130 million abroad, up... Continue reading at The Guardian
[ The Guardian | 2014-02-23 00:00:00 UTC ]
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Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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SourceMedia will now offer clients access to a propriety data portal, allowing users to manipulate data behind the company's regular analytics reports. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
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Collins has launched a new Atlas app for iPhones and iPads, allowing users to explore the world... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Continuing to diversify beyond its role as a printer, RR Donnelley made a reported $2.5 million investment in the catalog shopping app CoffeeTable, which allows tablet users to browse and purchase from multiple retailers’ catalogs directly w Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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