Unilad’s Liam Harrington: ‘We are absolutely not a lads’ mag’

Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’ mag,” he says. “Sites like ours are social enterprises that are catering to everyone, as opposed to the lads’ mags, which were catering to the niches.”With 11.5m likes on Facebook – which Harrington says are split roughly 35:65 female to male – Unilad is not a niche product. In comparison, the Guardian’s Facebook page has 5.2m fans and Mail Online’s 3.4m. The brand regularly features in the top 10 Facebook video publisher lists from analytics firm Newswhip and its most successful video – of a man playing a game called Pie Face with his small son – has been viewed almost 183m times. They are numbers to make traditional media organisations weep. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-01-31 00:00:00 UTC ]
News tagged with: #niche product #mail online #successful video

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Unilad’s Liam Harrington: ‘We are absolutely not a lads’ mag’

[ The Guardian | 2016-01-31 00:00:00 UTC ]
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One-Time Lad Mag FHM Is Back! But Only Online, and Aiming a Little Higher

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Men behaving better: how the lads’ mags gave way to digital

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FHM and Zoo closures mark end of lads' mag era

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