'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

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[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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HC launches Killer Reads imprint with open submission

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[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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Mondadori Unites Children's Imprints

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[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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Brands' Big Challenge: Making the Mind Shift to Mobile

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[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Amazon, Alloy Team for Digital Imprint

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[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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Amazon partners with Alloy for YA digital-first imprint

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[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Kensington to Unify Digital Imprints

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[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Checking In on Celebrity Imprints

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[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

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[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Super Thursday is backed by trade

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[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

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[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Zest Books Launches New Adult Imprint

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[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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[ Digiday | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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