Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-17 00:00:00 UTC ]

Other news stories related to: "Time Inc. Creates Native Ad Group to Forge Programs Across Brands"

Financial Times Names New Top Editor | People on the Move

[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
More news stories like this

It’s Not Print That’s Broken, It’s Frequencies

[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
More news stories like this

“Good Girls” Ads Draw Attention Across Three Different Magazines

It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this

Meredith plans to axe 1,200 jobs and sell Time, Fortune, Sports Illustrated

Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
More news stories like this

Cosmopolitan Recruits Editorial Talent From Entertainment Weekly and O Magazine

There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek

[ AdWeek | 2017-04-18 00:00:00 UTC ]
More news stories like this

Time Inc.'s Matt Bean Returns to Rodale as Editor in Chief of Men's Health

Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's... Continue reading at AdWeek

[ AdWeek | 2016-09-16 00:00:00 UTC ]
More news stories like this

Time buys MySpace parent

Time Inc. is the latest old-media giant to add new-media has-been MySpace to its portfolio. The New York publishing company of Sports Illustrated, People, InStyle and Entertainment Weekly has acquired Viant Technology Inc., an Irvine, California, ad-tech company that owns MySpace. Time (NYSE:... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-02-12 00:00:00 UTC ]
More news stories like this

First look at the 'Harry Potter' prequel 'Fantastic Beasts' channels that old magic

Hungry for wands, stuffy spell books and elaborate magical alleys with complicated villain back stories? Never fear, the Harry Potter universe has returned with the new prequel film "Fantastic Beasts." Entertainment Weekly has debuted a collection of stills for the "Harry Potter" prequel,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-05 00:00:00 UTC ]
More news stories like this

Amy Schumer lands book deal for a rumoured $8m-$10m advance

The comedy star’s essay collection is expected to explore her childhood, career, family and feminism, according to industry sourcesComedian Amy Schumer has reportedly been paid an advance of $8m-$10m (£5m-£7m) for a book of essays.According to Entertainment Weekly, an auction for the Trainwreck... Continue reading at The Guardian

[ The Guardian | 2015-09-23 00:00:00 UTC ]
More news stories like this

These Are the 10 Magazines With the Biggest Mobile Readerships

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek

[ AdWeek | 2015-08-26 00:00:00 UTC ]
More news stories like this

Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this

Time Inc. Exec VP Todd Larsen Out in Executive Reshuffle

Time Inc., the nation's largest magazine publisher, is reorganizing its executive suite.Executive VP Evelyn Webster, who oversees the company's lifestyle titles including InStyle, will assume responsibility of Time Inc.'s entire U.S. portfolio, excluding People and Entertainment Weekly,... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this

Time Inc. Creates Native Ad Group to Forge Programs Across Brands

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this

Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this

Two Digital Executives Leaving Time Inc.

Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-27 00:00:00 UTC ]
More news stories like this