Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
News tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

Other Publishing stories related to: 'Time Inc. Creates Native Ad Group to Forge Programs Across Brands'

Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter

Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part

Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #tech giants #streamlined approach #selling advertising #include people #similar approach

Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending

Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #newfronts appeared #good day #legacy publisher

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park

Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic #sponsor content

Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends

New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products

Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media

News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #american society #digital content

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stark difference #building bridges

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

A Book Club of Two: The Time I Started a James Joyce Reading Group in College

I’d bought my copy of James Joyce’s Ulysses at a Barnes and Noble in Manhattan in 1999, the summer before I left for college, along with a stack of other novels that I was convinced my much-smarter classmates would have already read. How I even decided which novels those were, I am still not... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-14 08:56:12 UTC ]
More news stories like this | News stories tagged with: #james joyce #barnes #book club

It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | News stories tagged with: #editorial assistant #book publishing

This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with: #times square #cookbook