'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''

BEA 2015: More for Consumers, Less for Trade

BEA event director Steve Rosato has confirmed that in 2015 the trade portion of the show will be slightly truncated, while the consumer portion is expanding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this |

FutureBook Hack to tackle trade challenges

The first FutureBook Hack will take place this weekend, with programmers, developers and... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook hack

UK Book Trade Marvels at the New Foyles

Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: 'This is a serious, serious investment in physical bookselling.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-13 00:00:00 UTC ]
More news stories like this |

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms

Amazon pulls Warner Bros movies from sales as trade dispute expands

Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian

[ The Guardian | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #harry potter #online retailer

HarperCollinsCanada Launches New Imprint

HarperCollinsCanada has unveiled a new imprint, HarperAvenue, for "must-read" Canadian and international fiction and nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international fiction

Time Inc. Shares Slip Nearly 1% on First Day of Trading

Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age

[ Advertising Age | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #sports illustrated #share price #entertainment properties

Time Inc. falls in first day of trading

Time Inc. shares fell, marring the first day of trading after a spinoff from Time Warner Inc., on concern that the company's singular focus on magazines will hinder growth prospects as demand for... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #singular focus

Jaron Lanier to Receive 2014 Peace Prize from German Book Trade

Jaron Lanier will receive the 2014 Peace Prize of the German Book Trade for his writing and advocacy about 'the dangers involved when human beings are reduced to digital categories.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jaron lanier #human beings

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh unveils

Religious Booksellers Trade Exhibit 2014: Catholic Show Soldiers On

With half as many vendors and buyers as last year, the 23rd annual Religious Booksellers Trade Exhibit was very quiet. But one thing came through loud and clear: Catholic publishers are betting Pope Francis’ popularity will translate into burgeoning book sales,. And speculation on the future of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catholic publishers #show continues

Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing

CN Times Launches New Imprint

Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish titles

King given new S&S contracts role

Suzanne King will join Simon & Schuster UK in the newly created role of contracts manager... Continue reading at The Bookseller

[ The Bookseller | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contracts manager

Duggan Gets Crown Imprint

Tim Duggan, currently v-p, executive editor at HarperCollins, is heading to Crown to lead his own eponymous imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim duggan #eponymous imprint

Senior editor role for Cornerstone's Mitchell

Emma Mitchell has been appointed as senior editor for Cornerstone imprints William Heinemann,... Continue reading at The Bookseller

[ The Bookseller | 2014-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor

HMH Trade Posts Small Loss in Quarter

Sales in Houghton Mifflin Harcourt’s trade publishing division fell 20% in the first quarter of 2014 compared to the first period of 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this |

Toon Books Adds Imprint for Older Readers

Françoise Mouly, New Yorker art director, cofounder (with husband Art Speigelman) of the seminal comics magazine RAW, and founder of the award-winning Toon Books line of comics for early readers, is launching Toon Graphics for Visual Readers, a new imprint for older readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #older readers #early readers