'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''

Search for trade's Rising Stars kicks off

The Bookseller has begun its search for its third annual Rising Stars, a listing of the industry... Continue reading at The Bookseller

[ The Bookseller | 2013-08-07 00:00:00 UTC ]
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Distribution: Midpoint Trade Signs Deal with Atomic Fez

Midpoint Trade Books has signed a distribution deal with Atomic Fez Publishing, a Vancouver-based publisher of genre-crossing fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-06 00:00:00 UTC ]
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Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals

Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number

Donnelley Expands Role with Wiley

R. R. Donnelley has expanded its relationship with John Wiley & Sons, taking on warehousing, distribution and fulfillment services for Wiley's North American professional development and research products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fulfillment services

Amazon creates a new comic books imprint

The imprint, titled Jet City Comics, released its first title, a work named 'Symposium #1," on July 9. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon creates

Amazon announces new comics imprint, just in time for Comic-Con

Tuesday morning Amazon Publishing announced a new comics and graphic novel imprint, Jet City Comics. It will publish graphic novels by George R.R. Martin, of "Game of Thrones" fame and others.It was only yesterday that I asked my editor when Comic-Con begins, because the comics-related... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics imprint #amazon announces

George R R Martin in Amazon imprint launch

Amazon Publishing has revealed a new imprint dedicated to comics and graphic novels, called Jet... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #imprint dedicated #graphic novels

Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
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Trade debates high street for IBW

The answer to keeping Britain’s high streets alive “has to be political”, a new... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Fox stock up 2%; News Corp. holds its own in first day of trading

On the first day of trading as separate companies, Rupert Murdoch's television and movie empire, 21st Century Fox, gained nearly 2% while the publishing company ended the day down 5%. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #separate companies #rupert murdoch

Trade reacts to Penguin Random news

Industry members have welcomed the confirmation this morning (1st July) of the Penguin Random... Continue reading at The Bookseller

[ The Bookseller | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade reacts #industry members #penguin random

Execs Debate Role of Digital Apps, E-books at Licensing Expo

Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #licensing expo #game developers #licensed books

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community managers #paid ads #emerging platforms #weight watchers #community management #ad buying

Steve Jobs' draft email plays pivotal role in antitrust case

An email composed, but never sent, by former Apple CEO Steve Jobs may prove instrumental in the Justice Department's case that Apple, along with the five largest book publishers, colluded to fix prices for electronic books.In a draft email intended for Apple Senior Vice President Eddy Cue about... Continue reading at PC World

[ PC World | 2013-06-19 00:00:00 UTC ]
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Young takes rights role at MCB

Michele Young is to join Macmillan Children's Books as International Rights Director... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Trade excitement at new children's laureate

Publishers and industry figures have welcomed news of Malorie Blackman’s appointment as... Continue reading at The Bookseller

[ The Bookseller | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry figures #malorie blackman

Will Self-Publishing Counterbalance Trade Publishing Consolidation?

More traditional publishers will likely merge over the next decade, further consolidating power. but as self-publishers continue to organize, they offer a viable alternative. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #viable alternative