Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other news stories related to: "Helping Readers Make Sense of Your Digital Brand Offers"

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |

12 Sci-Fi Stories to Help Make Sense of the Climate, Risk, and Our Digital Lives

Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate

[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with: #short stories #digital lives #make sense

Reader does this question need a comma? A new book offers grammar help.

Roving grammarian Ellen Jovin helps settle questions about commas, split infinitives and more in “Rebel With a Clause” Continue reading at The Washington Post

[ The Washington Post | 2022-07-26 12:00:53 UTC ]
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In ‘Short Life in a Strange World,’ paintings by Pieter Bruegel the Elder help an author make sense of his existence

Toby Ferris traveled across Europe to see all of the Dutch Renaissance painter’s surviving work. Continue reading at The Washington Post

[ The Washington Post | 2020-03-11 18:07:05 UTC ]
More news stories like this | News stories tagged with: #strange world #short life

Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
More news stories like this | News stories tagged with: #digital publishing

How science fiction and fantasy can help us make sense of the world

Speculative writers flesh out our passing thoughts into complete, functioning societies and explore how they might unfold. Continue reading at The Conversation

[ The Conversation | 2019-04-18 09:22:03 UTC ]
More news stories like this | News stories tagged with: #science fiction #make sense

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher side #marketing budget

HuffPo to help brands make their own sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York

[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #media companies #gawker media #search engines

New Bookstore Aims to Help Readers Cope With Burnout

5 to 9 Books, a new online-only bookstore run through Bookshop.org and Libro.fm, aims to help burned out professionals and new retirees cope with the stresses of life by introducing them to new hobbies and feeding their passions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore

CIA brainwashing experiments helped make Outlast an iconic horror series

The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget

[ Engadget | 2024-08-14 19:50:55 UTC ]
More news stories like this | News stories tagged with: #graphic novel #art director #recently hired #creative process

As more seniors head online, efforts are needed to help their digital media literacy skills

Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC

[ CBC | 2024-07-26 08:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #older adults

Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | News stories tagged with: #dr. seuss #fell swoop #current state #magical place

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #digiday+ research

Quarto Delists from London Stock Market, Makes Tender Offer

The U.K–based publisher has begun a tender offer to acquire more than 11 million common shares as it delists from the London Stock Exchange’s main markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #based publisher

How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #digital media #associate director #video content

Marianne Moore and AI Helped Make Sean Michaels' New Novel

The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette #amazon prime #literally made #hachette books #company launched #book publishing #kamala harris

Three Raymond Briggs books that helped make the graphic novel respectable

Much of his work was imbued with a sense of the end, so it is fitting to look back at three of his best works to mark the illustrator’s passing Continue reading at The Conversation

[ The Conversation | 2022-08-11 15:31:10 UTC ]
More news stories like this | News stories tagged with: #graphic novel #helped make

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #best-selling book #hannah waddingham #ted lasso #multiyear deal