Welbeck is publishing the licensed books of UEFA’s Euro 2020 competition with four tie-ins for adults and children. Continue reading >> [ Source: The Bookseller | 2020-03-10 02:50:07 UTC ]
Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading >> [ Source: Publishers Weekly | 2013-06-29 00:00:00 UTC ]
Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and... Continue reading >> [ Source: Publishers Weekly | 2012-08-17 00:00:00 UTC ]