Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
News tagged with: #publishing business #licensing deals

Other news stories related to: "Brands for Babies"


Children's Books in China 2018: Beijing Baby Cube Children’s Brand Management Company

Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing program #start reading #literary publishing #online retailing #helping children


Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reach audiences #media partners #thursday evening #video posts #media companies


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ll receive #social platforms #brand safety


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine brands


Royal baby spurs bounty of baby books, including 'The Royal Nappy'

The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #baby books #picture books


Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #closed doors #media briefing


How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this | All news stories tagged with: #news publisher #social platforms #content distribution


Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek

[ AdWeek | 2024-10-18 16:49:58 UTC ]
More news stories like this | All news stories tagged with: #comic con #san diego #javits center


The Baby Bible Boom

In the minds of religion publishers, no one is too young to encounter God’s word and works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion publishers


Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | All news stories tagged with: #memoir #liz phair


Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #fell swoop #current state #magical place


Would you name your baby after a sexy fairy? It's happening thanks to a popular book series

Some of the characters from Sarah J. Maas' internationally best-selling series A Court of Thorns and Roses are starting to pop up on baby names lists in the U.S. and Canada. Continue reading at CBC

[ CBC | 2024-06-13 08:00:01 UTC ]
More news stories like this | All news stories tagged with: #popular book


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digiday+ research


Officials seize around $500K worth of baby eels at Toronto airport

Federal officials say they've made what they describe as a major seizure of baby eels after finding 109 kilograms of elvers at Toronto's Pearson International Airport earlier this week. Continue reading at CBC

[ CBC | 2024-05-18 12:10:01 UTC ]
More news stories like this | All news stories tagged with: #pearson #ve made #federal officials #toronto airport


AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | All news stories tagged with: #nielsen #asian american


Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #associate director #video content