'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Removing import restrictions would impact Australian authors, say publishers

Local book industry argue changes proposed in Harper Review will impact their bottom line and may see less long-term investment in Australian writersAustralian publishers would be less likely to support, nurture and develop talented writers like Tasmania’s Richard Flanagan if the Australian... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #richard flanagan #import restrictions


Self-published star Jasinda Wilder lands seven-figure deal with traditional imprint

After selling more than 2m ebooks under her own steam, the DIY star has now sold ‘dark, sexy’ Madame X trilogy to Berkley BooksRomance novelist Jasinda Wilder has become the latest self-published writer to land a major deal with a mainstream publisher, after her “dark, sexy” Madame X trilogy was... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #2m ebooks #major deal


Stone Bridge Press Adds Books On China, Sex Imprint

Since being reacquired by its founder in 2010, Stone Bridge Press, an independent publisher specializing in books on Japan, has expanded its list to include books on China and has launched ThreeL Media, an imprint focused on books that examine a range of sexualities and lifestyles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #include books #imprint focused


Trade revels in April Fools' tricks

Publishers and bookshops around the world got into the spirit of April Fools' Day today (April 1st), with a number of spoof announcements and unbelievable inventions. Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #april fools


Brand funds Hackney café with book profits

Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book profits #russell brand #guardian reports


PRH reshuffles strategy, commercial and consumer roles

Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh uk


Russell Brand voted world's fourth most influential thinker

Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book advocating #russell brand #bestselling author #thomas piketty


What brands and publishers need to know about Facebook’s developer conference

Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #convincing brands #developer conference #messenger app


Folio winner Family Life 'deserves recognition' says trade

Akhil Sharma’s Family Life (Faber) has finally gained the recognition it deserves by winning the Folio Prize, trade figures have told The Bookseller. Meanwhile, a spokesperson for the prize said there will be conversations about the future of its funding this summer. Sharma’s novel, based... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deserves recognition #akhil sharma #folio prize #trade figures


IPA Congress probes future role of publishers

Bloomsbury chief executive Nigel Newton has compared the state of publishing to the bus teetering half-way off a cliff edge at the end of the film "The Italian Job", on the opening day of the 30th International Publishers Congress in Bangkok (today, 24th March). But HarperCollins c.e.o. Brian... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening day #24th march #golden age


Penguin releases The Fault in Our Stars trade paperback

Penguin will next month release a new paperback edition of John Green’s The Fault In Our Stars for physical bookshops.   The retail version of the book still features the cover design by Rodrigo Corral but on a black background, instead of blue. It will be released on the 2nd April and will... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month release #paperback edition #john green #physical bookshops #cover design #2nd april #ya market


Augsburg Fortress to Launch Kids' Imprint

The publishing arm of the Evangelical Lutheran Church of America is launching a children's imprint for the general trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augsburg fortress #publishing arm #general trade


IPA Congress Focuses on the Publisher’s Role in a Digital Economy

In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital economy #opening speech


Orion role for Eades

Sam Eades is to join Orion as senior commissioning editor and associate publicist. Eades, who joined Pan Macmillan as head of publicity (crime and genre) from Headline last year, will start in her new role on 10th June. She will join the Orion Fiction team, where she will report to Orion... Continue reading at The Bookseller

[ The Bookseller | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sam eades #join orion #associate publicist #george pelecanos


Why Digital-Facing Brands Stick Around for SXSW Music

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek

[ AdWeek | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique opportunity #critical component #credit cards #mobile space #share content


PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Atria Forms New Spirituality Imprint

Before she was the head of Enliven Books, Atria Books’ newest imprint, Zhena Muzyka published Life by the Cup: Ingredients for a Purpose-Filled Life of Bottomless Happiness and Limitless Success, which Atria released last June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spirituality imprint #atria books #newest imprint


Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #commercial space #media property


Sauerwine to take up new Penguin sales role

Andrew Sauerwine is moving from his role as sales manager for Cornerstone to the newly-created position of Penguin UK adult sales manager  for mass market, with Chris Turner replacing him. In his new role, Sauerwine will be responsible for driving mass market sales for Penguin adult titles and... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew sauerwine #sales manager #newly-created position #mass market #martin higgins


Coffee House Launches First Imprint with Emily Books

The Minneapolis literary nonprofit is Brooklyn-based Emily Books to launch the Emily Books imprint. The partnership, according to Coffee House's Chris Fischbach, is paving the way for Emily Books co-founders, Emily Gould and Ruth Curry, to eventually launch their own press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emily books #coffee house #emily gould