'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Trade hails 'energetic new generation' at Orion

Hachette UK has “identified an energetic and talented new generation to take over at Orion and Little, Brown” but the loss of Lisa Milton as m.d. of Orion Fiction is “something of a blow”, trade figures have told The Bookseller. It was announced yesterday that David Young is to retire as Orion... Continue reading at The Bookseller

[ The Bookseller | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion fiction #hachette uk #lisa milton #trade figures #announced yesterday #david young


Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


Shelley, Espiner, Wood and King in major Hachette roles

In a major shake-up of senior management at Orion, David Young is to retire as Orion c.e.o. at the end of this year, followed by major new roles for David Shelley, Katie Espiner, who joins from HarperCollins as Orion's m.d, and Jon Wood. There is promotion too for Charlie King at Little, Brown,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david shelley #katie espiner #senior management #david young #lisa milton


Kensington Adds Imprints to Digital-First Line

Lyrical Shine will focus on contemporary romance, while Lyrical Underground will include thriller, mystery, and horror titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contemporary romance


Book trade digests Tory win

The book trade is facing more library cuts and an uncertain future in Europe and at the department for Business, Industry and Skills, industry figures say, as they digest the results of the general election, emerging overnight. The Conservatives have racked up 330 seats for an overall majority,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry figures #book trade #library cuts #uncertain future #general election


Odedina takes role at Oneworld

Sarah Odedina, former m.d. of Hot Key Books, is to join Oneworld in the role of children’s publisher, overseeing its Young Adult and children’s publishing. Oneworld announced last year that it would launch a YA imprint, Rock the Boat. Oneworld publisher Juliet Mabey said hiring Odedina was like... Continue reading at The Bookseller

[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah odedina #young adult #ya imprint #book market


Good Start for HMH Trade

Sales in Houghton Mifflin Harcourt’s trade division rose 5% in the first quarter ended March 31, 2105 over the first quarter of 2014 and the loss was trimmed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good start #hmh trade


Trade responds to EC Digital Single Market proposals

The Booksellers Association has said it hopes the European Commission’s competition inquiry into the e-commerce sector will look specifically at market dominance in ebooks. Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #european commission #e-commerce sector #market dominance


Trade wary of children's market boom

Editors, agents and booksellers have told The Bookseller they worry that authors are failing to reap the benefits of growth in the children’s book market. With 2014 being a record year for children’s books—sales of which grew 9.1% year on year to a value of £336.5m, according to Nielsen... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agencies #record year #1% year #book market #large number


Trade pays tribute to "insightful" Rendell

Tributes have been paid from across the trade to crime writer Ruth Rendell, described as an “insightful and elegant observer of society”. Rendell died on Saturday (2nd May) at the age of 85. She had been admitted to hospital in January after suffering a critical stroke. The writer, who was... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rendell died #critical stroke


AAP Revises January Trade Sales

Due to some reporting problems with the January data in the trade segment, the AAP has issued revised sales for the adult and children’s/young adult categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade segment


Book trade turns red for Ed

The book trade has abandoned the Liberal Democrats in favour of Labour and the Green Party in the five years since the last election, according to a poll of voting intentions conducted by The Bookseller. Support for libraries and making Amazon pay a fair share of tax are the issues the trade is... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #liberal democrats #green party #fair share


Mixed January for Trade Sales

Sales of adult trade books rose 0.6% in January 2015, compared to January 2014, according to AAP’s StatShot program. Meanwhile, sales of children’s/young adult books slipped 1.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade sales


How the book trade will be voting

The Bookseller is conducting a survey into the book trade's opinions on the May 7th general election. Share your views with our quick, five-question survey on your voting intentions and how this year's election affects the book trade. Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade


Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #social networks #social accounts


Trade figures limber up for London Marathon

Figures from across the publishing industry are limbering up for the Virgin London Marathon this Sunday (26th April). Nick Coveney, head of digital at Blink Publishing, will be running to raise money for the Alzheimer's Society and the Albert Kennedy Trust via his fundraising page. Continue reading at The Bookseller

[ The Bookseller | 2015-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #nick coveney #blink publishing #raise money #fundraising page


Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Trade turns out for 'superman' Master memorial

Simon Master was both Clark Kent and Superman, passionate about books with a penchant for “career threatening” lunches, and possessed of a wicked and irreverent sense of humour. The comments were made at a memorial service for the former Random House group deputy chairman held last Friday (17th... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon master #memorial service #st luke #sydney street


Trade pays tribute to Ion Trewin

Tributes have been paid to a “true friend” of literature, Ion Trewin, who died yesterday (8th April) at the age of 71. Trewin, who was literary director of the Booker Prize Foundation, was diagnosed with untreatable cancer last October. He leaves behind his wife Sue, son Simon, who is head of... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ion trewin #true friend #literary director #untreatable cancer #son simon


See the First Brands to Use Instagram's Carousel Ads

Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age

[ Advertising Age | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad unit #global head