#general motors

Publishing news tagged with #general motors


Amplifying the coronavirus protests

As the coronavirus quarantine stretches into its second month, some people are pushing the boundaries of the lockdown restrictions. Many of them are just going for a drive or trying to play Frisbee in a park. But in a number of cases, groups of protesters have gathered at town halls and other... Continue reading >>
[ Source: Columbia Journalism Review | 2020-04-22 11:50:46 UTC ]

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Ford botches Explorer launch, putting CEO back on hot seat

Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading >>
[ Source: Advertising Age | 2019-10-21 21:58:49 UTC ]

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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading >>
[ Source: AdWeek | 2015-02-04 00:00:00 UTC ]

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Razorfish's Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad... Continue reading >>
[ Source: AdWeek | 2013-07-19 00:00:00 UTC ]

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