For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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#fixer upper
Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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#publishers turn
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The 22-year-old Great American Bargain Book Show has canceled its upcoming spring 2017 show and will close. SIBA, which was planning to merge its fall trade show with GABBS, will be moving ahead with its 2017 event, set for Atlanta on March 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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The firing pistol for the annual rights frenzy ahead of the Frankfurt Book Fair (FBF) has sounded, with publishers battling it out to find the next The Girl on the Train as the psychological thriller phenomenon shows little sign of slowing down. Continue reading at The Bookseller
[ The Bookseller | 2016-10-10 00:00:00 UTC ]
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Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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This year's Christmas special of Doctor Who will see the Doctor team up with a comic book superhero. Continue reading at BBC News
[ BBC News | 2016-10-07 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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#bleacher report
Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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Lots of documentaries these days will tell you to be afraid, to be very afraid, but few will scare you as coolly and as convincingly as "Command and Control." Directed by Robert Kenner, who co-wrote with book author Eric Schlosser (a key on-screen presence), "Command and Control" focuses on a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-30 00:00:00 UTC ]
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Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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#business insider
An evident labor of love that could have benefited from a sharper thematic focus, “Never Surrender: The Ed Ramsey Story” pays tribute to the late WWII hero who earned a place in military lore for having led the last cavalry charge in U.S. military history. Illinois-born Ramsey, who died in 2013... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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#military history
Athens learns it's UNESCO's World Book Capital 2018 and that its largest bookstore, the 118-year-old Eleftheroudakis, is going under. The post Athens Named World Book Capital as 118-Year-Old Bookstore Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-23 00:00:00 UTC ]
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The country’s innovative publishing industry celebrates its unique cultural identity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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From the opening keynote with Zadie Smith to the closing lunch with Douglas Preston, the energy at the 43rd annual NEIBA fall conference never failed. In part booksellers were buoyed by a strong year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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#magazine partners