For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Asking the question, 'How do we want to continue living together in Europe?' Frankfurt Book Fair's Weltempfang is a hub of debate and inquiry. The post The Trade Show in Political Times: Frankfurt’s Weltempfang appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Attendance at SIBA's September 16-18 show was up 25% over 2015 and one of the main topics of conversation was the plan to move the event to the spring in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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Athens has been named World Book Capital 2018 by the director general of UNESCO, Irina Bokova. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Writers and editors explored what it means to be a woman in the literary world at an Emily Books event in Brooklyn: ‘The industry is mostly female, but male-run’“We’ll have a definitive answer of what women’s writing is by the end of this.”Emily Gould, novelist and founder of Emily Books, was... Continue reading at The Guardian
[ The Guardian | 2016-09-14 00:00:00 UTC ]
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Saqi Books has acquired an anthology, edited by poet and playwright Sabrina Mahfouz, intended to be "a creative call to arms for Muslim women in Britain". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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HarperCollins imprint HQ is to publish Attack of the Fifty Foot Women, an "exciting and inspiring" book by author and co-founder of the Women’s Equality Party, Catherine Mayer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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On the eve of its fall regional trade show to be held in Savannah (Sept. 16-18), the Southern Independent Booksellers Alliance announced that it will partner with GABBS and move its show to the spring, starting in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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The Society of Authors has taken over the administration of The Baileys Women’s Prize for Fiction from charity BookTrust. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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After nearly a decade of experimenting, regional bookseller association trade shows have found the right mix of authors, education, and exhibits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Cambridge University Press and Oxford University Press both signed co-operation agreements with China's largest trade publisher China Publishing Group at the Beijing International Book Fair last week. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Pearson retained its position as the biggest publisher in the world for the eighth consecutive year in the Global Ranking of the Publishing Industry 2016 which, despite the number one publisher’s slump, also showed ongoing growth of the top end of the list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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When readers are wooed by 'global entertainment,' an independent press like Saraband, home to a Man Booker longlisted novel, can use 'a little bit more traction.' The post Saraband’s Sara Hunt: A View From the ‘Small Independent Publishing World’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-29 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Digital disruptions and soft economies created challenges for even the planet's largest publishers last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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