For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Two-thirds of the shortlisted candidates in the UK's Costa Book Awards are women. And three in one category are former winners. The post Women Lead The Five Costa Book Award Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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Penguin Random House has announced that it will pay half of the dues for a membership to PEN America for any member of its staff wishing to join the free speech organization by December 31, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-29 00:00:00 UTC ]
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The Publishers Association is launching a new campaign, The Textbook Challenge, after an independent survey found that 63% of primary and secondary teachers in English schools could be "making more use of textbooks" - while one in five don’t use them at all. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Children’s authors such as Tom Fletcher, Chris Hoy and the children’s laureate Chris Riddell have signed up to take part in next year’s ‘Biggest Book Show on Earth’, organised by World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday
[ Digiday | 2016-11-16 00:00:00 UTC ]
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The UK's higher education digital services body Jisc has signed what is being described as a "landmark" agreement with publisher Elsevier, giving academics access to research "at costs lower than the industry average". Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Following the BBC documentary on Virago, Kathy Gale looks at another successful feminist publisher, The Women's Press. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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William Collins has acquired the "free-wheeling history of the women who made modern Britain" by Channel 4 News anchor Cathy Newman after a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times
[ The New York Times | 2016-11-03 00:00:00 UTC ]
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Virago has been praised as "brave" and "inspiring" from people in the trade after a BBC documentary traced the history of the women's publisher from its early-1970s roots to the present day. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Anna Smaill’s debut novel The Chimes has won the 2016 World Fantasy Award for Best Novel, beating off competition from authors including Kazuo Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been recorded saying that he likes to "grab women by the pussy." In light of these firsts—and many,... Continue reading at AdWeek
[ AdWeek | 2016-11-01 00:00:00 UTC ]
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