For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Bologna Children’s Book Fair organizer BolognaFiere will launch a new book industry trade show focused on publishing and international rights and licensing in New York in June 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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A sinister world rises from the soothing, if mischievous, voice of Adam Curtis: politicians and financiers have created alternate realities that prey on our fears while Facebook and other cyberspace distractions toy with our vanities with promises of escape and virtual redemption. At a time when... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-17 00:00:00 UTC ]
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Publishers should stand as “beacons of trustworthiness” in an age of fake news and alternative facts, International Publishers Association president Michiel Kolman has said. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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If the words "multimedia tie-in" bring back memories of bad video game adaptations and lame comic books pushed by marketing groups to promote feature films, then clearly the 80s and 90s have scarred you too. Cartoon Network's upcoming animated series... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Corsair has acquired Johannesburg by Fiona Melrose for hardback publication in August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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The book trade is celebrating International Women's Day today (8th March) with a host of events and publications ready to show solidarity with women worldwide, as well as the launch of a new prize for Women in Translation to address the gender imbalance in literature in translation. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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The £30,000 Baileys Women's Prize for Fiction has longlisted three former winners of the prize, Eimear McBride, Rose Tremain and Linda Grant, for 2017's award. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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Loganberry Books in Ohio has reorganised its fiction section so all titles by male writers now have their spines facing the wallA bookshop in Ohio has made a graphic illustration of the position of female writers by leaving only books by women visible to its customers. The change, made to mark... Continue reading at The Guardian
[ The Guardian | 2017-03-08 00:00:00 UTC ]
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Citing 'education and research for everyone and by everyone,' Cambridge University Press' leadership offers pertinent readings for International Women's Day. The post International Women’s Day: Free Readings From Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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The winner of the World Book Day Award has been revealed as an East Yorkshire school after it faced three years of “struggling” to expand its books offering from "one meagre bookshelf" into a library. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Children got the opportunity to meet their favourite authors this week, as World Book Day celebrated it's 20th anniversary on Thursday 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Raymond Briggs talks to Newsnight about The Snowman, what David Bowie got wrong and being childless. Continue reading at BBC News
[ BBC News | 2017-03-03 00:00:00 UTC ]
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Research revealed on World Book Day (WBD) suggests that a quarter of eight to 11-year-olds would not own a book without the initiative. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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As children bring literary characters to life across the country for World Book Day, we've collected some of the best pictures - from Miss Trunchbull to Little Red Riding Hood (via Trainspotting's Begbie and the A470). Continue reading at BBC News
[ BBC News | 2017-03-02 00:00:00 UTC ]
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Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
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Virago is launching a month-long photo challenge and social media campaign #BooksforChange to support International Women’s Day on 8th March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Children from a primary school in Norfolk debate the merits of their chosen World Book Day characters. Continue reading at BBC News
[ BBC News | 2017-03-02 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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