For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Calling for 'a more open dialogue regionally and internationally,' Bodour Al Qasimi accepts UNESCO's designation of Sharjah as World Book City 2019. The post Bokova and Al Qasimi Certify Sharjah as UNESCO World Book City 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-11 00:00:00 UTC ]
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Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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Michael Connelly's 'The Late Show' keeps its #1 slot on the iBooks bestseller list this week, and Jeannette Walls's backlist blockbuster, 'The Glass Castle,' returns to the top five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space. The post The Changing Profile of Women’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Michael Connelly's 'The Late Show' landed at #1 on this week's iBooks bestseller list. Following Connelly was Daniel Silva with 'House of Spies,' and J.P. Delaney with 'The Girl Before' at #3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-03 00:00:00 UTC ]
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The chairman and editor-in-chief of Knopf remembers Jones, the storied editor who reclaimed Anne Frank's diaries from the slush pile and made Julia Child a household name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-02 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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Promoting diversity and representing women on their own terms, female-led, DIY zines are on the rise in the UK. Here, the industry’s rising stars reveal how they’re reshaping the genre on their own termsThe British media has a diversity problem. Research at City University last year found the... Continue reading at The Guardian
[ The Guardian | 2017-07-31 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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Nancy Roberts, previously global operations director at Cambridge University Press, is launching a new consultancy to help tackle gender inequality in publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Twenty-three years ago, Jeff Bezos was selling books out of his garage. On Thursday, the Amazon chief executive at least temporarily dethroned Bill Gates as the richest person in the world. Following a 1.3% jump in Amazon.com Inc. shares Thursday morning, Bezos, 53, was worth as much as $91.3... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-27 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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New research from Arts Council England has explored the “important contribution” public libraries make to the well-being of older people. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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In the spirit of Christopher Nolan's new film, 'Dunkirk,' here are three new titles in which everyday people fight to survive and commit unsung acts of heroism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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