For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The presenter-turned-author is among the writers whose books will be available for £1. Continue reading at BBC News
[ BBC News | 2017-09-29 00:00:00 UTC ]
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Celebrity authors including “Great British Bake Off” champion Nadiya Hussain, broadcaster and writer Clare Balding OBE, musician and author Tom Fletcher and comedian Julian Clary, are penning titles for next year’s World Book Day (WBD) offering. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Originally founded in Chicago as Third World Press in 1967, the Third World Press Foundation has been challenging the publishing landscape with its African-American literature ever since. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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The opportunity for children’s non-fiction lies in offering “trust and authority” in a world of fake news, paid for ads and internet misinformation, DK’s chief executive Ian Hudson has said. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Copyright Clearance Center's Tracey Armstrong is on Frankfurt Book Fair's 'The Markets' panel of female publishing executives. The post Tracey Armstrong on Women in Publishing: ‘Still Striving for Equal Pay’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-25 00:00:00 UTC ]
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Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian
[ The Guardian | 2017-09-24 00:00:00 UTC ]
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Kate DiCamillo is returning to the world of Raymie Nightingale in her next novel published by Walker Books, set for an October 2018 release. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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At the just-wrapped annual gathering of the New England Independent Booksellers Association (NEIBA), there were big names and one big outburst, when the host of the New England Book Awards Banquet, Joe Donahue, kicked off the evening with a loud expletive about Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Google has made life a little easier for those who like to check out ebooks from their local library. Now, when you search for a book through Google, results for libraries near you that carry that ebook will show up along with outlets where you can... Continue reading at Engadget
[ Engadget | 2017-09-20 00:00:00 UTC ]
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Parents are spending four times the amount of time engaging with screens than they are reading to their children, research has revealed. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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'Copyright has come to be seen by many outside our industry as an inhibitor to creativity,' writes Michael Healy ahead of a session at Frankfurt Book Fair. The post Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
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‘Copyright has come to be seen by many outside our industry as an inhibitor to creativity,’ writes Michael Healy ahead of a special session at Frankfurt Book Fair on proliferating international challenges. By Porter Anderson, Editor-in-Chief | @Porter_Anderson With Michael Healy, Exec. Director,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
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Cambridge University press c.e.o. Peter Phillips explains how the publisher is working ever more closely with other university departments to capitalise on 'the Cambridge Advantage'. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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How To Train Your Dragon author Cressida Cowell tours the South Downs which inspired her new book series. Continue reading at BBC World
[ BBC World | 2017-09-18 00:00:00 UTC ]
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Booksellers from more than 71 stores attended the SIBA Discovery Show in New Orleans last weekend, where diversity and race were major topics—as was the impending move of the organization's executive director, Wanda Jewell, who is relocating to the West Coast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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To many Americans, large technology firms embody much of what’s good about the modern world. Google holds the key to new depths of knowledge. Amazon is the white-knight savior of impulse shopping. Facebook builds the connective tissue to old friends and colleagues. Franklin Foer has a different... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-13 00:00:00 UTC ]
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A cuddly new publishing service has arrived to help struggling authors with ‘bookbirthing’ – and for all its new-age trappings, it seems to be catching on“Are book doulas a thing?” asks a writer I know. “I’d love to get one.”Book doulas are a thing, because where there is a need, there is a... Continue reading at The Guardian
[ The Guardian | 2017-09-06 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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Bookseller trade associations navigate turbulent times as they gear up for gatherings around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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