For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Historian Dan Jones and Brazilian artist Marina Amaral are collaborating on a "major" new history of the world, The Colour of Time, to be published by Head of Zeus. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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In 'What She Ate' (Viking, July), the culinary historian looks at six notable women, including Dorothy Wordsworth and Helen Gurley Brown, and their relationships with food. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller
[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Ten years ago, publishers might have struggled to find the emirate on a map. Today, it's home to a blossoming book scene, the Sharjah International Book Fair, and the hot Arabic-language kids' publisher Kalimat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Our history, as individuals and as societies and cultures, is inextricably and necessarily intertwined with documenting things. And despite ever more technology, that will never change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Penguin Random House this weekend took to the streets of central London to march in support of Pride, an annual event which this year marked 50 years since the decriminalisation of homosexuality in England. Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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A theatre sketch show put on by graduates in Cambridge has received legal threats from Hachette UK for allegedly infringing its Famous Five trademark for the publisher's parody series Five Go. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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I.B.Tauris is to publish an "exciting and timely" new book "shedding light" on the women at the heart of the Labour Party’s early history next September. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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The Association for Christian Retail (CBA) hosted its annual UNITE trade show in Cincinnati from June 27-30, with publishers reporting positive interactions but lower numbers of booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Hodder & Stoughton has commissioned BuzzFeed writer Hannah Jewell to author 100 Nasty Women of History, a book profiling women united by the fact they were all "too scandalous, too difficult, and too unladylike for their time". Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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On 11th July 1997, The Bookseller interviewed Jo Rowling, then a little-known author, about her first novel - Harry Potter and the Philosopher's Stone. To mark 20 years since the release of the first Harry Potter novel, we republish that interview, conducted by The Bookseller's then children's... Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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New recognition for efforts that Sharjah's royal family and civic leadership have made, Sharjah follows Athens 2018 in the "World Book Capital" designation. The post UNESCO Names the UAE’s Sharjah World Book Capital 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-26 00:00:00 UTC ]
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As the owner of a Kindle, I normally get all my ebooks from Amazon. It is a great experience, as not only can I read the book on my e-reader, but thanks to the Kindle app, my smartphone and tablet too. Quite frankly, I never considered getting an electronic book anywhere else. If you are a... Continue reading at Betanews
[ Betanews | 2017-06-24 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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Cassandra Clare’s lawyer has sought a court order demanding sci-fi writer Sherrilyn Kenyon disclose evidence in the case over trademark infringement. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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