For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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A range of events around the UK took place to mark World Book Night, with supporters from many parts of the trade doing their bit to champion the love of reading. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Shortly after I was hired to be a columnist for Time’s website, I was asked to write about a book called The Confidence Code. Having actually been recruited and hired as a columnist, one would assume there’d be certain things I was capable of, such as writing a column. But this was my first... Continue reading at Fast Company
[ Fast Company | 2017-04-25 00:00:00 UTC ]
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The Raspberry Pi's most famous feature is its adaptability. It can be used for thousands of electronic applications, and using the Linux OS expands the functionality even more. This book, Exploring Raspberry Pi, is the innovators guide to bringing Raspberry Pi to life. The book favors... Continue reading at PC World
[ PC World | 2017-04-19 00:00:00 UTC ]
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It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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The International Publishers Association (IPA) and World Intellectual Property Organization (WIPO) are launching a new annual report of world publishing statistics. Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut “Gadgets with Gurman,” a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on... Continue reading at Digiday
[ Digiday | 2017-04-12 00:00:00 UTC ]
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#stream live
If you’ve been reading about recent troubles at Thinx or last year’s shakeup at Nasty Gal, you’ve likely seen reference to a new job title: the “SHE-EO.” How is a SHE-EO different than a CEO, you might wonder? Does she have a specially bedazzled pink office filled with scented candles? Is she... Continue reading at Fast Company
[ Fast Company | 2017-04-12 00:00:00 UTC ]
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BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here's how they are set up to do it. The post How top digital publishers are set up to get into show business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-10 00:00:00 UTC ]
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Former US vice president Joe Biden and his wife Jill have struck a publishing deal with Macmillan US. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Sarah Odedina at Pushkin Children’s Books, has acquired world rights to a début novel of “hope, belief and familial bonds” direct from its Danish author. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Nigerian debut novelist Ayọ̀bámi Adébáyọ̀̀ has been shortlisted for the £30,000 Baileys Women's Prize for Fiction for her work Stay With Me (Canongate), alongside Man Booker shortlistee Madeleine Thien and one previous winner of the prize, Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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David Walliams new children's book has been revealed as The World’s Worst Children 2. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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At the Bologna Children’s Book Fair today, BolognaFiere, the organizer of the event as well as 75 other trade shows around the world, announced plans to start a new trade show focused on rights and licensing in New York City in spring 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Teachers and librarians talk about how they are helping students navigate current events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Authors have been reacting to the Westminster terror attack which took place in London yesterday afternoon (22nd March). Continue reading at The Bookseller
[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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At a panel called "Women in Comics" held at the L.A. Public Library, five women comics creators discuss how gender and minority diversity in the pop culture industries has improved, and how much more work needs to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Last week I got the kind of email I’ve come to anticipate, having worked in women’s book publishing for the past 13 years Continue reading at HuffPost
[ HuffPost | 2017-03-20 21:56:58 UTC ]
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Bologna Children’s Book Fair organizer BolognaFiere will launch a new book industry trade show focused on publishing and international rights and licensing in New York in June 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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