For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The Women’s Prize for Fiction is seeking a new sponsor after Baileys, which has backed the prize for the past four years, decided not to renew its support in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
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For Academic Book Week Sarah Stanton tells us about her role as Shakespeare publisher for Cambridge University Press. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Authors, publishers and booksellers were among the huge crowds participating in the international anti-Trump Women’s Marches on Saturday (21st January). Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Washington, D.C. booksellers took full advantage of the Inauguration and Women's March held the day after by hosting party, panels, and poetry readings that drew crowds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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Hodder & Stoughton has commissioned Scottish Conservative Party leader Ruth Davidson to write a book about the life lessons learned by the world’s most powerful women. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Tanya Moodie will be recording the audiobook for Catherine Mayer's Attack of the Fifty Foot Women: How Gender Equality Can Save the World! (HQ, HarperCollins). Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Management have moved to reassure staff and writers that selling the 47% holding will not affect business, but authors and agents express uneaseAuthors and staff have reacted cautiously to news that Pearson is to sell its stake in Penguin Random House (PRH), the world’s biggest publisher and... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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Google has one, Apple has one, Amazon has one, so Microsoft seems to feel that it should have one too. We're talking ebook stores, and a leaked version of Windows Mobile reveals that this is something that is due to be added to the Windows Store. While Microsoft has been slowly but surely... Continue reading at Betanews
[ Betanews | 2017-01-18 00:00:00 UTC ]
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For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World
[ PC World | 2017-01-18 00:00:00 UTC ]
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From Greece, Norway, Iceland, and the UK, the DBW 2017 Fellows speak about their successes, their challenges, and why they're traveling to the conference. The post A Few Words With Digital Book World’s International Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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We travel the globe this month with tales from Canada, New York City, Somalia, and the old West. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-01-13 00:00:00 UTC ]
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The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Academic and educational publisher Cambridge University Press has appointed Brigitte Shull, most recently v.p. of Management, Business, Economics and Political Science Publishing at Springer Nature, to the newly-created role of senior vice president for Academic Publishing in the Americas. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
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The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age
[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian
[ The Guardian | 2017-01-05 00:00:00 UTC ]
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Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Gary Vaynerchuk is a wine blogger turned entrepreneurs’ self-help guru. He talks about fake news, fear of change and the future for social mediaBorn in 1975 in Belarus, Gary Vaynerchuk moved to the US with his family when he was three, part of the mass emigration of Soviet Jews agreed in the... Continue reading at The Guardian
[ The Guardian | 2017-01-01 00:00:00 UTC ]
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