For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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This video could come in handy today. You can learn how to wish people Merry Christmas in Portuguese (Feliz Natal), Tagalog (Maligayang Pasko) or in a bunch of other languages. Ampersand Travel put this video together — and invites others to add their own entry on the company’s Facebook page.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Book spend for libraries in England has fallen by £35m since 2005, while book lending to adults and children has declined by 36.5% and 21% respectively in the last five years, new analysis from library campaigner and former Watersones' m.d. Tim Coates has revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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HarperCollins imprint 4th Estate is to publish Little Black Book: A Toolkit for Working Women by Otegha Uwagba. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Hodder & Stoughton imprint Coronet has acquired a book telling the story of women in Westminster authored by Sky News presenter Sophy Ridge, formerly senior political correspondent for the channel. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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London and New York's trade shows have opened registration. And in Christian publishing, a Big Five player teams up with Amazon. The post International Notes: HarperCollins’ Word of Prayer With Alexa; Registration for Spring Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Some book publishers in Australia question whether the expense of entering the increasing number of book awards is worth the potential end result. The post How Rewarding Are Book Awards? Australia’s Industry Debates the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Kate Wilson, founder and m.d. of Nosy Crow, is the winner of this year’s Women in Publishing Pandora Award. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Hutchinson has acquired world rights in Self-Care for the Real World, a debut lifestyle book from yoga teacher Nadia Narain, and her sister, health food "pioneer" Katia Narain-Phillips, to be co-written with Brigid Moss, health director of Red magazine. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Bonnie Greer, Tessa Jowell and Valerie Amos demand to know why government blocked Althea Efunshile from boardA dozen of the most respected female figures in the arts and creative industries, including Bonnie Greer, the former culture secretary Tessa Jowell, Valerie Amos and Gail Rebuck, the... Continue reading at The Guardian
[ The Guardian | 2016-12-08 00:00:00 UTC ]
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The Reading Agency's chief executive Sue Wilkinson on how the organisation is revamping World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Black Friday damages high street sales for weeks before the event, a report from KPMG has revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Women's health magazine Self is ending its print edition after nearly four decades to focus on its website and video on social-media sites Continue reading at ABC News
[ ABC News | 2016-12-02 00:00:00 UTC ]
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