For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Facebook Watch is barely out of the gate, and publishers are already talking to advertisers about distributing branded shows on the platform. The post Coming soon to Facebook Watch: sponsored shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-31 00:00:00 UTC ]
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Lonely Planet, the world's number one guidebook publisher, has not only printed over 145 million guidebooks covering 95% of the world’s destinations, Lonely Planet has created content in over fourteen languages, including everything from magazines and TV shows to children’s books, cookbooks,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
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Although total revenue of the world’s 50 largest book publishers topped $50 billion in 2016, last year was not an easy one for global publishing giants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Cambridge University Press (CUP) has fended off another request from Chinese authorities to censor content in one of its journals. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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The furore over Cambridge University Press and Chinese censorship has brought to the forefront an issue that has been going on under the radar for years. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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The International Publishers Association (IPA) has applauded Cambridge University Press' decision to reverse the censorship of hundreds of articles online from one of its journals, but has also urged Chinese authorities not to punish the press for rolling back on its decision. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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The survey, published this month by Booknet Canada, found that Canadians prefer reading books in print. It also found that more are opting to do their reading on smartphones, or listen to audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Cambridge University Press has back-pedaled on its decision to censor hundreds of articles from one of its flagship journals in China. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPalâ, book their lodging with Airbnbâ and ride with Uber. Continue reading at Stuff
[ Stuff | 2017-08-18 00:00:00 UTC ]
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Picador has pre-empted a collection of essays about the Muslim female experience, edited by social media activist Mariam Khan. Continue reading at The Bookseller
[ The Bookseller | 2017-08-17 00:00:00 UTC ]
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Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
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An economics professor takes a global journey through the world of wine, with stops in Syria, Lebanon, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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Michael Connelly's 'The Late Show' stayed on top of the iBooks bestseller list this week, followed by Lisa Wingate's 'Before We Were Yours.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-15 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Shadow attorney general Shami Chakrabarti has expressed support for Kamila Shamsie’s proposal for a Year of Publishing Women in 2018 ahead of the publication of her feminist call to arms, in favour of "radical solutions” to address the pervasive problem of gender inequality worldwide. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Calling for 'a more open dialogue regionally and internationally,' Bodour Al Qasimi accepts UNESCO's designation of Sharjah as World Book City 2019. The post Bokova and Al Qasimi Certify Sharjah as UNESCO World Book City 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-11 00:00:00 UTC ]
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Calling for 'a more open dialogue regionally and internationally,' Bodour Al Qasimi accepts UNESCO's designation of Sharjah as World Book Capital 2019. The post Bokova and Al Qasimi Certify Sharjah as UNESCO World Book Capital 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-11 00:00:00 UTC ]
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