Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading >> [ Source: Los Angeles Times | 2018-09-14 00:00:00 UTC ]
Global recommendations purveyor Time Out Group—which, a decade ago, essentially consisted of two weekly magazines and a licensing business—today boasts owned and operated media brands in 76 cities around the globe, licensing arrangements in a further 32, and an events business that tripled in... Continue reading >> [ Source: Folio Magazine | 2018-07-24 00:00:00 UTC ]
Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-08-16 00:00:00 UTC ]
Chatbots proliferated with the Internet and AOL chatrooms in the '90s, and they surfaced in programs, like Microsoft Word, which had Clippy, the virtual assistant. But chatbots never proved more useful than annoying, and mostly faded, until today. With Facebook Messenger serving 900 million... Continue reading >> [ Source: Digiday | 2016-04-06 00:00:00 UTC ]
Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading >> [ Source: AdWeek | 2014-09-23 00:00:00 UTC ]
Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading >> [ Source: Fast Company | 2013-10-30 00:00:00 UTC ]
Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 11:35 Penguin is "significantly" increasing its investment in its children's division, with a focus on pre-school, big brands and the global market, as well as on digital innovation, according to UK c.e.o. Tom Weldon. read more Continue reading >> [ Source: The Bookseller | 2011-09-15 00:00:00 UTC ]