There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading >> [ Source: The Bookseller | 2017-12-02 00:00:00 UTC ]
The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been recorded saying that he likes to "grab women by the pussy." In light of these firsts—and many,... Continue reading >> [ Source: AdWeek | 2016-11-01 00:00:00 UTC ]
Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma. Continue reading >> [ Source: Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
In Latin America, ebooks are a huge opportunity for governments to provide their citizens with access to quality content while overcoming the problem of distribution. Continue reading >> [ Source: Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading >> [ Source: Crains New York | 2012-09-06 00:00:00 UTC ]