For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The new SVP and group publisher of Time Inc. International gives Folio: a glimpse inside the media giant's plans for aggressive global expansion. The post Eric Danetz Wants to Help Time Inc. Take Over the World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-23 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget
[ Engadget | 2016-05-20 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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The third annual report from BookNet Canada, released this week, found that 14% of Canadian publishers earned 30% of their revenue from ebooks in 2015, up from 8% the year before. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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Got adult coloring books? The millions of copies of adult coloring books that have been sold in the past four years proves that the joy, excitement, and memories of this uncomplicated childhood pleasure really have no age limit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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We drop in on Lahore, track Jean Rhys back to the Caribbean and tackle the troubling issue of payments to authors appearing at the UK’s 350 literary jamboreesAs the season for literary festivals in the UK hits its peak, we head for Trinidad, where we put Jean Rhys’s Wide Sargasso Sea under the... Continue reading at The Guardian
[ The Guardian | 2016-05-13 00:00:00 UTC ]
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Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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The average person today thinks of John Wilkes Booth, the actor who shot President Lincoln in 1865, only as an assassin. But he was also a handsome actor with adoring fans, as well as a family man. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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There are a lot of heavy hitters at this year's BEA, but four titles consistently came up in conversations with book buyers: Colson Whitehead's 'The Underground Railroad,' 'The Nix' by Nathan Hill, 'Commonwealth' by Ann Patchett, and 'The Girls' by Emma Cline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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BEA's' Director of International Affairs Rüdiger Wishenbart's new Global Ebook Report cites continental Europe's ebooks "stalling even earlier" than in US, UK. The post As BEA Opens: A New Global Ebook Report on a Mercurial World Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
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With a goal of combining forces by January 2017, W3C and IDPF formalize their plans in an announcement ahead of BookExpo America. The post World Wide Web Consortium and IDPF Confirm They’re Exploring Merging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-10 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The newly relaunched Random House imprint has acquired one nonfiction and one fiction work from the National Book Award winner, with the first slated for publication on its inaugural list in fall of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Attorneys for Georgia State University have appealed for publishers who brought a copyright suit against them to pay more than $3.3m in fees and costs, following their legal win in the long-running case. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews
[ Betanews | 2016-04-29 00:00:00 UTC ]
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Hillsong Church pastor Bobbie Houston gives a behind-the-scenes look at her women’s ministry, the Sisterhood, and explains how she hopes to share its message of female empowerment and unification to women around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-25 00:00:00 UTC ]
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Forget your Foyles of London or that Barnes & Noble on New York's Union Square, the top shop sits on Lygon Street, Melbourne. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-04-13 00:00:00 UTC ]
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