Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-13 00:00:00 UTC ]
News tagged with: #conde nast #magazine publishers #brand licensing

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Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #moment -- #media equation #holding companies #clients alike #downward spiral

Publishers See More Good Times Ahead for Audiobooks

The audiobooks story of the year in 2016 was—again—the continued strong sales growth of the digital audio market, and many audio publishers expect to see more gains in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Ascential to sell Drapers and Nursing Times as it ditches 'heritage' brands

Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian

[ The Guardian | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nursing times #retail week #publishing business

Publishing Milo Yiannopoulos’ book is wrong. My magazine is fighting back | Adam Morgan

Simon & Schuster has given the Breitbart writer a $250,000 deal – so I decided the Chicago Review of Books would not cover any of its authors in 2017Last week, the literary world gasped when one of the largest publishers in the United States, Simon & Schuster, rewarded America’s most... Continue reading at The Guardian

[ The Guardian | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers #milo yiannopoulos #lgbtq community

How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #holiday season

Publishers Betting on Strong Holiday Sales for Licensed Products

Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensed products #holiday season

Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #display advertising #content studios

In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis

The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #identity crisis #relentless pursuit

New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning.Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in... Continue reading at Advertising Age

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine #account executive #early 1980s

Wired, with other Conde Nast tech publications, starts a $4,000-a-year-membership program

In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams #membership program

How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video #video appeared

Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?

One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine companies #rolling stone #individual brands

Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #international editions

Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #publishing appeared #audience development #reader engagement #content distribution #union square #sponsored content

How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #person familiar #remains unclear

Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine #branded videos

Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #hiring writers #tech giants #competitive advantage