With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-06-13 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian
[ The Guardian | 2016-05-11 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Veteran Vegas media sales executive joins GreenGale Publishing. The post Kim Armenta Named Publisher of Vegas Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-04 00:00:00 UTC ]
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Elders and his digital media sales savvy arrive at Time Inc. from AOL's branded content studio. The post Brad Elders Joins Time Inc. as Sports Illustrated Group Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-27 00:00:00 UTC ]
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Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian
[ The Guardian | 2016-04-25 00:00:00 UTC ]
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Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
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From rights on offer at the London Book Fair to digital developments in Thailand, our Spring 2016 magazine highlights rights opportunities across the globe. The post Download: Publishing Perspectives Spring 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Pushkin Press is to publish American writer and activist Rick Bass for the first time in the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian
[ The Guardian | 2016-03-04 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Have we returned to the days when mass-circ men's magazines were an oxymoron? The post Tough Times For Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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