Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: One of the workers at a brick-and-mortar bookstore called Conspiracy Books is highly suspicious about how great their online sales have been since they switched to shipping with FedEx Ground. Matchaka Match.comsays it's for people who are "looking for a real relationship." And YouTube Red, YouTube's subscription streaming service, promotes its rather meta original half-hour comedy "Ryan Hansen Solves Crimes on Television," which premieres Oct. 25. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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A new bookstore has opened inside the French Embassy in New York promising to be a catalyst for a French-American dialogue of ideas. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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What we learned from The Bookseller Childrens Conference about how kids are reading and how publishers are respondingIn 2014, childrens books are facing more competition than ever from other forms of entertainment, particularly digital: games, apps, YouTube and social networking.Does this mean... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information you consume in the morning? I look at all the trending topics everywhere, but I also like to maybe read... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information you consume in the morning? I look at all the trending topics everywhere, but I also like to maybe read... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Jan Johnson, who has led the group since November 2000, will become publisher emerita. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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This week, we reviewed the HTC One for Windows, investigated Amazon's controversial ebook-pricing model, played around with Hyperlapse, learned about LG's G Watch R and more! Read on for Engadget's news highlights from the last seven days. Oh, and... Continue reading at Engadget
[ Engadget | 2014-09-01 00:00:00 UTC ]
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This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since... Continue reading at AdWeek
[ AdWeek | 2014-08-29 00:00:00 UTC ]
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Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Publisher and retailer F+W is launching a new television show teaching people craft skills.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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