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Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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