The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printed page #post citing


Tinder Press to publish wartime suitcase of love letters

Tinder Press has acquired Letters from a Suitcase, a collection of letters spanning the "short but passionate love affair" and marriage between communist couple David and Mary Francis during the Second World War. Continue reading at The Bookseller

[ The Bookseller | 2016-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world war #love letters #tinder press


JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month.  Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #best-selling author #two-part play #eighth book #harry potter #jk rowling


#Women_writers manifesto aims to build community of female authors

Laurie Garrison’s call to arms is intended to foster collaboration ‘rejecting traditional models of publishing’The internet is not always a safe place for women, so there is something hearteningly radical about women staking a claim to this space to assert their own ambitions and interests. The... Continue reading at The Guardian

[ The Guardian | 2016-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #imposter syndrome #female writers #safe place #female authors #build community


Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #viral hits #great success #facebook video


One Love shines light on Limonious

Al Newman’s publishing company One Love Books is publishing a book that highlights the work of the late Jamaican artist and illustrator Wilfred Limonious. Continue reading at The Bookseller

[ The Bookseller | 2016-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #love books


Mass Merchants Feel the Love from 'Cursed Child'

Mass merchandisers accounted for 33% of the first week sales of 'Harry Potter and the Cursed Child: Parts 1 & 2,' according to Nielsen BookScan. The uptick was a much needed boost for the embattled retail channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #needed boost #nielsen bookscan #harry potter #week sales #cursed child


So critics slayed Suicide Squad. But if you love it, then defend it

OPINION: Any time I publish a harsh pan of a movie, as I did with Suicide Squad and Batman v Superman: Dawn of Justice, folks pop up on Twitter and Facebook and in the comments on the piece itself to insist that they'll see the movie anyway, and that audiences will make up their own minds,... Continue reading at Stuff

[ Stuff | 2016-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #suicide squad


Hodder builds on Broadway success with The Hamilton Affair

Hodder & Stoughton is publishing The Hamilton Affair this October, following the success of "Hamilton", the hip hop musical, which has grossed $61.7m at the box office since its April 2015 Broadway debut. Continue reading at The Bookseller

[ The Bookseller | 2016-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #box office #hodder stoughton #hamilton affair


Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #guinea pig #quarterly magazine #facebook pages


Learning to Live Loved: PW Talks to Lysa TerKeurst

In her latest book ‘Uninvited,’ TerKeurst explores why rejection hurts so badly and how to conquer insecurity and fear. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lysa terkeurst


Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #similar approach #include people #selling advertising #streamlined approach #tech giants #selling ads


International Editors Observe Trends in the German Book Market

Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Trends: Sourcebooks Expands Book Personalization to Business Titles

Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post trends


Write a House Is Building a New Literary City in Detroit

As real estate prices soar in traditional artistic and cultural hubs such as Los Angeles, New York, and San Francisco, writers are looking toward smaller cities with cheaper rent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine brands #book publisher


'Harry Potter and the Cursed Child': What do critics love about it?

Reviews for the upcoming 'Potter' stage play are so far very positive. What about the show has so impressed reviewers? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stage play #cursed child #harry potter


‘Offer a clear angle’: How Mashable is building overseas

Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and... Continue reading at Digiday

[ Digiday | 2016-07-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international editions #editorial mandate


The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #augmented reality #reality shows #books tied #pre-school audience


With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commercial breaks #full list #general manager