The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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PLA 2016: Five Ways Librarians Can Keep Up With Tech Trends

Jennifer Koerber, co-author of 'Emerging Technologies: A Primer for Librarians' offers tips on sifting through the hype surrounding technology developments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #offers tips #emerging technologies #ways librarians


Sony is betting on love for the Beatles lasting in a new $750 million deal

For a 2012 episode of the popular TV show "Mad Men," Lionsgate paid an estimated $250,000 for the sound recording and publishing rights to use "Tomorrow Never Knows." Money may not buy love, but the steep price for a single Beatles song helps explain why Sony Corp. would be willing to make a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steep price #publishing rights #mad men


Beyond Rustic: Publishers Take Up ‘Field-to-Table’ Cookbook Trend

A wave of new cookbooks coming this spring teach readers the ins and outs of foraging and "field-to-table" cuisine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Happiness to mindfulness, via wellbeing: how publishing trends grow

From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian

[ The Guardian | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book festivals #publishing trends #writing career #literary editor #ve written


Bologna 2016: Agents Talk Children's and YA Trends

We spoke with a number of Bologna-bound literary agents about the trends they’re seeing and the books they’re selling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya trends


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazine


Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social platform #social giant #native advertising #months ahead


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #… stuff #field notes—enjoying #adweek magazine #stations dedicated #plant include #recording clients #extremely convenient #steve lanning #running projects #growing rapidly


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
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With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #… stuff #field notes—enjoying #adweek magazine #stations dedicated #plant include #recording clients #extremely convenient #steve lanning #running projects #growing rapidly


Has Harry Potter made the trend for longer children's books fly?

New research from Booklist shows page counts have grown 173% over 40 years, and suggests that JK Rowling’s boy hero may be responsible for large increase in early 2000sChildren’s novels have almost doubled in length over the last 40 years, according to research from US review journal Booklist,... Continue reading at The Guardian

[ The Guardian | 2016-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #big question #middle-grade fiction #jk rowling #books aimed #large increase


Outlook 2016: Trends that Matter

Leading publishers identify the trends that will most impact them in 2016, and how they’re positioning their companies to capitalize. The post Outlook 2016: Trends that Matter appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising #native ads


Libreria opening marks trend in designer bookshops

Design-led bookshops are revitalising high-street bookselling, according to those behind the movement. Continue reading at The Bookseller

[ The Bookseller | 2016-02-22 00:00:00 UTC ]
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Toy Fair Exhibitors Hope to Stretch Their Brands Beyond Books

Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensing deals #growing number #sell books


How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is... Continue reading at Digiday

[ Digiday | 2016-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution channels #facebook algorithm #distribution strategy


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand partnerships #create content #diverse audience


What’s in a name? With growth, digital publishers face tough branding questions

New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday

[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distributed media #individual brands #vox media


At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands

There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine brands