The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"

Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World

[ PC World | 2016-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay relevant #reach customers

Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek

[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent months #ad inventory #media partners

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company

[ Fast Company | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real people #branded content #key strategy

A YouTube billionaire, Motor Trend revs up for Facebook Live

TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday

[ Digiday | 2016-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #motor trend #facebook live

How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek

[ AdWeek | 2016-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #top chef #facebook live #great opportunity #sports illustrated

BBC relaunches Love To Read campaign at Hay

The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hay festival #read campaign

Thrillist is building a six-person Snapchat team from scratch

Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday

[ Digiday | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content partnerships #makes money #media app #easiest platform #scratch appeared

Viral video: Star Trek Beyond and Game of Thrones meets Family Guy

Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian

[ The Guardian | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #family guy

Behind the Italian Bestseller, 'The Physics of Love'

'The Physics of Love,' about a woman who finds herself torn between her husband and another man has been a mainstay on the local bestseller list since its March release. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #italian bestseller

Costa winner Penney's love story to Quercus

Quercus has acquired a new historical novel and "epic love story" by Costa winner Stef Penney. Continue reading at The Bookseller

[ The Bookseller | 2016-05-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #love story

Why is Amazon building bookstores?

The online retail giant has confirmed its second bricks-and-mortar bookstore. Why is it branching out from its Internet domain? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bricks-and-mortar bookstore

Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sources familiar

BEA 2016: Book Besties: Frenemies, Love, and Crushes

What would we do without our best friends? How did our first crushes make us feel, and did they meet our expectations? What role do “frenemies” play in our social life? These issues and more will be the focus of this afternoon’s #IReadYA panel “Book Besties." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social life

BEA 2016: Loren Estleman: The Novelist Loves Movies

Bestselling novelist Loren Estleman is well-known for two fictional characters: Los Angeles “film detective” Valentino, and Page Murdock, a U.S. deputy marshal featured in Estleman’s classic historical westerns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this |

BEA 2016: Jennifer Chiaverini: Booth and the Women Who Loved Him

The average person today thinks of John Wilkes Booth, the actor who shot President Lincoln in 1865, only as an assassin. But he was also a handsome actor with adoring fans, as well as a family man. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this |

BEA 2016: 'Strange Disease Books' and Other YA Trends

For the Thursday morning panel called Current Trends in YA, author Daniel Kraus rattled off a few crops of recent strains he’s observed, including books about “body parts, agoraphobia, and strange disease books.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #including books #ya trends

'There's nothing like it in comics' … how Love and Rockets broke the rules

It’s the groundbreaking comic whose characters have aged along with its readers – and Neil Gaiman is a huge fanAt the turn of the 1980s, if you wanted to read comics, you were pretty much confined to Spider-Man, Superman and their Spandexed stablemates at Marvel and DC. The underground comic... Continue reading at The Guardian

[ The Guardian | 2016-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novelist

Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legacy publisher #good day #newfronts appeared #post time

Coq-au-vin, or love in a lorry: the genius of Victoria Wood

With one-liners to rival Oscar Wilde or Mae West, she showed that satirical language can be soft and silly as well as wry and sharp. She will be missedVictoria Wood was an expert at encouraging us to lampoon language. Her forensically crafted writing was a warm, open invitation to point and... Continue reading at The Guardian

[ The Guardian | 2016-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #english language