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Spotify has named Dawn Ostroff as its new chief content officer, the company said Tuesday, replacing Stefan Blom who departed the music streaming platform shortly before it went public. Ostroff will lead all aspects of Spotify's content partnerships across music, audio and video, the company... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential race #natural fit #emerging media #taylor lorenz #sees potential #content partnerships #younger readers
Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at 'Digiday'
[ Digiday | 2016-05-27 00:00:00 UTC ]
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Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #mobile platforms #digital strategy #selling advertising #content partnerships #huffington post