The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Eight Trends from the Shanghai Book Fair

Here are the top trends that overseas exhibitors reported seeing at the Shanghai International Children's Book Fair and for the Chinese book market in general. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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We Love You, Charlie Freeman optioned for film

Sovereign Films has acquired global film rights to We Love You, Charlie Freeman by Kaitlyn Greenidge (Algonquin Books). Continue reading at The Bookseller

[ The Bookseller | 2016-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sovereign films


London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity

Amid 'rhetoric of animosity and intolerance and the growing support for right-wing politicians,' a new conference examines the publishing community's accelerating drive for diversity. The post London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing community #building inclusivity


Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal finance #real estate


Avon's Maze acquires 'Love Actually'-style romance novel

Maze, the digital-first imprint of Avon, HarperCollins, has acquired a "'Love Actually'-style interlinked romance novel" by debut author Tracy Corbett, as part of its programme to launch fresh talent. Continue reading at The Bookseller

[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek

[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Canada’s Literary Awards: Distinctive Characters, Visible Trends

'The way trends establish themselves within literary prizes is mysteriously opaque," writes Brian Bethune. He looks for trends in Canadian prize programs for the country's robust literary scene. The post Canada’s Literary Awards: Distinctive Characters, Visible Trends appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-07 00:00:00 UTC ]
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Staff Pick: 'Love Hurts' by Lodro Rinzler

Reviews editor Seth Satterlee recommends 'Love Hurts' by Lodro Rinzler, a hilarious and touching Buddhist guide to dealing with life's ups-and-downs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents

Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young readers #book summit #post children


Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book summit #nielsen children #top brands


How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek

[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Zombies Ate My Library: a love letter to libraries

On Saturday teenagers take over libraries in the West Midlands for A Place Free of Judgement with artists Blast Theory. Author Tony White talks about working on this love song to libraries. Continue reading at The Bookseller

[ The Bookseller | 2016-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #love song #west midlands #love letter


A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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'Gripping' love story set on Turkish/Syrian border to Daunt Books

Daunt Books Publishing has acquired Elliot Ackerman’s "timely" new novel Dark at the Crossing – a "gripping" contemporary love story set on the Turkish/Syrian border. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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JRR Tolkien's Middle-earth love story to be published next year

Beren and Lúthien, a story of the perilous romance between a man and an elf, is one of a number of texts by the author brought ‘together for the first time’JRR Tolkien’s legend of the mortal man Beren and the immortal elf Lúthien – a story that meant so much to the Lord of the Rings author that... Continue reading at The Guardian

[ The Guardian | 2016-10-19 00:00:00 UTC ]
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How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
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