The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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This 11-Year-Old Reporter Would Love to Interview Elon Musk

For the latest episode of the podcast Scholastic Reads, the children's book publisher did something a little different. It shifted the focus onto some of the young folks who make up its dynamic News Kids reporting endeavor. Dialing in from various cities around the country to chat with the... Continue reading at AdWeek

[ AdWeek | 2017-05-13 00:00:00 UTC ]
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Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
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Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crucial source #magazine publishers #digital revenues #digital audiences #continued growth #magazine group #strategic plan #friday morning


How The New York Times plans to build a daily habit on Snapchat

The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
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Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Young people's library usage trends revealed in Carnegie report

Library usage among young people has increased in Ireland, Northern Ireland and Wales, but is down in England and Scotland, a new survey has found. Continue reading at The Bookseller

[ The Bookseller | 2017-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #northern ireland


8 Books About Love and Obsession

Olivia Sudjic, author of the new novel, 'Sympathy,' picks eight books about obsession and love, including 'The Talented Mr. Ripley' and 'Beloved.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #political news #brand safety


JP Delaney's next thriller to examine love and obsession

Quercus has signed new deal with J P Delaney, author of psychological thriller The Girl Before. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love

A transcript of the ASME-award winning editor's keynote at this week's Folio: Association Media Summit. The post Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Phoebe Roy wins the Sceptre Loves short story prize

Phoebe Roy has won Sceptre's "Sceptre Loves" short story prize for "It Was Summer", a story charting a relationship between two men as it changes with the seasons. Continue reading at The Bookseller

[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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Muslim Publishers Look to Build Bridges, Counter Cultural Misunderstanding

Books on Islam from small Muslim publishing houses make up a rich but challenging niche market and can serve as a bridge between cultures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #build bridges


Behind the Dutch Bestseller, 'A Jihad for Love'

This memoir, written by the husband of a victim of the March 2016 terror attack in Belgium, has become a bestseller in the Netherlands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Bologna 2017: Agents Talk Children's and YA Trends

We asked a number of agents and scouts attending this year’s Bologna fair to talk about the trends they’ve been noticing: in themes, in genres, and in international demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international demand #scouts attending #bologna fair #ya trends


France Loves Calendar Girl

Audrey Carlan’s Calendar Girl series, published in the U.S. by Waterhouse Press, continued to win over readers in France in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audrey carlan


Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek

[ AdWeek | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #20-minute video #make money


Children's Books in China 2017: Trends in the Rights Market

Over the past decade, China has imported classic children’s books of all genres from the West at a rate far faster than it would have taken another country or territory to accomplish, observes director Chen Yushiuan of Beijing-based Bardon Chinese Media Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens

Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
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