The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publish guide #russell brand


Frankfurt Book Fair Presents Documenta 14: Building A New ‘Parthenon of Books’

'The prohibition of books betrays so much about their times and the respective political order,' says Frankfurt's Juergen Boos ahead of Book Fair's presentation of documenta 14's new 'The Parthenon of Books.' The post Frankfurt Book Fair Presents Documenta 14: Building A New ‘Parthenon of Books’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair


New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #golf digest #architectural digest #bon apptit


Luxury Condo Developer Buys Three Lives Building

With its building up for sale, the fate of the beloved bookstore in New York City’s West Village seemed uncertain. Now it's likely the store will have to relocate following the recently completed sale of its current location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #current location #west village


'Gangster ballad love story' to Granta

Granta has acquired The Earlie King and The Kid in Yellow, a debut novel by Irish writer Danny Denton. Continue reading at The Bookseller

[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Ebury to publish 'high-concept' love story by Rowan Coleman

Ebury is publishing two more books from Rowan Coleman, author of 2015 Richard and Judy selection The Memory Book (Ebury Press). Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rowan coleman #love story


In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand director


What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine partners


Bloomsbury hires IP and brand director

Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intellectual property #hit entertainment #previously worked #brand director


Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving companies #global head #flip side


Digital Trends found a highly profitable niche among tech review sites without relying on Facebook

Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve identified #$120 million #digital trends #facebook appeared


Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’

Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award program


Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian market


Pew Report: Americans Still Love Libraries, Especially the Books

Overwhelmingly, Americans continue to view public libraries as vital to their communities, but as libraries adapt to the digital age, opinions differ over how books should be treated in the library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital age #love libraries #pew report


Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner ads #growing demand #native advertising #branded content


Books continue to buck national retail sales trend

Books continue to buck the national retail trend, with sales up 8.9% year-on-year in volume in August in comparison to the year before, where total UK retail sales were down 0.9% in the same period. Continue reading at The Bookseller

[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Colour fiction titles 'next big trend' for PRH Children's

Penguin Random House Children’s is launching a new range of colour fiction books after acquiring titles by Judd Winick, Victoria Jamieson and Terri Lebnenson. Continue reading at The Bookseller

[ The Bookseller | 2016-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #acquiring titles #prh children


Sceptre marks love collection with short story competition

Hodder & Stoughton's literary imprint Sceptre is marking the release of a collection of stories about love in November by launching a love-themed short story competition. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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What happens to a person's Facebook posts after they die? One artist is using them to build digital memorials

On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-02 00:00:00 UTC ]
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Bookshops buck Bank Holiday weekend spending trend

Footfall at shops across the UK fell over the Bank Holiday weekend, but several independent bookshops have reported an increase in sales, with more visitors than usual. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookshops #uk fell