The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday

[ Digiday | 2017-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad placements #el pas #daily habit #allowing publishers


Firebrand Acquires Enthrill Brand, Distribution Technologies

The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute ebooks #firebrand technologies


High-concept love story The After Wife to Trapeze

Trapeze has acquired a high-concept love story, The After Wife, by Cass Hunter, exploring the differences between human and virtual relationships. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this |


Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #warning sign


Ascential to sell Drapers and Nursing Times as it ditches 'heritage' brands

Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian

[ The Guardian | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing business #retail week #nursing times


Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future growth #newly-created role #marketing manager


Joe Wicks tops Amazon trends report

Joe Wicks was the bestselling author in print on Amazon's UK website last year, according to the internet giant’s 2016 Trends Report. Continue reading at The Bookseller

[ The Bookseller | 2017-01-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #internet giant #uk website #bestselling author #joe wicks


Facebook is building a tool to hunt copyright infringing videos

YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget

[ Engadget | 2016-12-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #license music #music publishers #copyright infringement


How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #facebook messenger


Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook live #early success #brit +


What’s Trending in Magazine Media | 12.20.16

A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:. The post What’s Trending in Magazine Media | 12.20.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
More news stories like this |


Why TBS is using Instant Articles to promote its brand

On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #main characters #traditional publishers #brand appeared


Global Kids Connect: A Further Look at Issues and Trends for Children’s Publishers

The second annual Global Kids Connect conference, held on December 8 in New York, brought together members of the book industryto discuss the future of global children’s publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global children


Hot Books for the Holidays in Paris: Love Letters to a Mistress

Selling well in France, controversial François Mitterand books, love letters for the former president's mistress, are on offer to international publishers. The post Hot Books for the Holidays in Paris: Love Letters to a Mistress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international publishers #love letters #hot books


The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #larger reach #morgan stanley


Foyles unveils branded stationery range

Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller

[ The Bookseller | 2016-12-06 00:00:00 UTC ]
More news stories like this |


4 trends that shaped the fashion media landscape in 2016

With restructuring, centralization of content creation and the scaling back of print publications, it's been a rough year for some magazines. As they search for larger, younger audiences, they're getting creative on all social media platforms. We explore the shifting media landscape of fashion,... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #younger audiences #print publications #scaling back #content creation


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live video #facebook live


Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile app #machine learning


EnsembleIQ Taps Jeff Greisch as Chief Brand Officer

The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales operations