The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

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Why publishers are testing an old Facebook tool originally designed for brands

Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brands appeared


‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #agency business #bloomberg media


Lack of sprinklers raises concerns about older high-rise buildings across the U.S. after deadly Hawaii fire

At least three people died Friday after a fire blazed across the upper floor of a Honolulu high-rise, shooting flames and plumes of thick, black smoke out windows and causing hundreds of residents to evacuate. The 36-story tower was not equipped with sprinklers. The fire broke out on the 26th... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #26th floor #fire broke #honolulu high-rise


On trend at Hachette Ireland

Publishing around the zeitgeist and exports are central to the ethos of Hachette Ireland, as its editorial director Ciara Doorley tells Katherine Cowdrey - and there’s more to come... Continue reading at The Bookseller

[ The Bookseller | 2017-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette ireland


Piatkus to publish 'Bridget Jones meets Neil Gaiman' love story

Piatkus has signed debut author Nicola Mostyn’s first novel - a fantastical story about love, pitched as "Bridget Jones by way of Neil Gaiman", to publish on Valentine's Day 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #neil gaiman #bridget jones #love story


Books: Christopher Isherwood's love letters, Hollywood memoirs and more

Hello! I’m Carolyn Kellogg, books editor of the L.A. Times, and I’ve got some good reading — and listening! — for you over this long weekend. THE BIG STORY Writer Christopher Isherwood and his partner Don Bachardy wrote each other love letters that have been turned into the podcast “The Animals,”... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long weekend #carolyn kellogg #love letters #books editor


HBO’s Sheila Nevins Is Loving Every Minute of Her Book Tour

From the looks of the crowd at Michael's today, I suspect there were plenty of big doings being finalized in betweeen bites of Cobb salad. Attorney Bob Barnett was with Huma Abedin, Charlie Rose was huddled in conversation with Marie Josee Kravis on Table Four while CBS 48 Hours Mystery's Susan... Continue reading at AdWeek

[ AdWeek | 2017-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #charlie rose #book tour


Luck joins Bonnier Zaffre as brand director

Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller

[ The Bookseller | 2017-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wilbur smith #brand director


Amazon mines sales data for Harry Potter trends

Nobody wants to be in the Harry Potter House Hufflepuff, Amazon made it official today, as it released fresh data about the UK’s buying habits of all things Potter. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying habits


4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #couple months #paid partnership #commercial relationships


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media partners #publishing partners


Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age

[ Advertising Age | 2017-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving advertisers #ads run


Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publicity conference


Chris Evans and Omaze: How is This Video Still 'Viral'?

Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age

[ Advertising Age | 2017-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #action figure #captain america


Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand licensing #magazine publishers #conde nast


Cover Story: 'How to Fall in Love with Anyone'

To find the right cover image for a book inspired by a popular 'Modern Love' essay, art director Jackie Seow returned to the source. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book inspired #cover image #cover story #modern love


Facebook: Before E3, 2K, Bethesda Are Among the Top Trending Publishers

The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek

[ AdWeek | 2017-06-09 00:00:00 UTC ]
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BookCon 2017: P.C. Cast and Kristin Cast Build a World Together

When the mother-daughter writing team P.C. Cast and Kristin Cast realized that 2017 would be the 10th anniversary of the publication of Marked, the first book in their bestselling vampyre-themed YA fantasy series, House of Night, they decided they wanted to do something special to celebrate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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How food brand Tasty is a template for BuzzFeed’s vertical expansion

BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-22 00:00:00 UTC ]
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Sally Rooney | 'You should make work that you don't necessarily expect people to like or love'

A precocious young Irish writer whose début was at the heart of a seven-way auction has produced a novel that belies its creator’s years, reckons Alice O’Keeffe. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #début #sally rooney