The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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When superheroes grow older on screen, so does our love for them

Hugh Jackman was no one when he was cast as Wolverine. He was 32 years old when “X-Men” debuted in theaters in 2000, just his third credited film role. Nearly overnight, the unknown Australian theater actor became the sometimes furry face of one of the most iconic comic book characters of all... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-11 00:00:00 UTC ]
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How one viral publisher uses Facebook groups to grow big numbers

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute content #viral publisher #facebook groups

The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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PubTech Connect: Meet Jay Lauf of Atlantic Media and Sam Olstein of GE, Pioneers Who Revitalize Legacy Brands

Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Toy Fair Trends

A walk through New York International Toy Fair 2017 highlighted some of the consolidation that has occurred in the novelty and book-plus sector in the past year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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If newspapers won't check viral stories, who will listen to them about fake news? | Jasper Jackson

Media outlets published video of cyclist responding to catcallers without checking its authenticity. The race for clicks is undermining claims people should trust the newsEven as the media continues to take Facebook to task over its fake news problem, many parts of the news business are doing... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tuesday evening #news business #fake news

‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday

[ Digiday | 2017-02-18 00:00:00 UTC ]
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Howard Cunnell | 'I wanted to write the stories that were about love'

Howard Cunnell's Fathers & Sons is a memoir about a search for identity and what it is to be a man that packs a punch that belies its brevity and, despite taking us to dark places, it’s a book about all kinds of love. Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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S&S promotes Virtue to special sales and brand role

Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Full-time writers slam celebrity book trend

Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller

[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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WIRED Book Club: Loved Arrival? Check Out Ted Chiang’s ‘Story of Your Life’

Now that Ted Chiang is super hot, let's read some of his short fiction for the month of February. The post WIRED Book Club: Loved Arrival? Check Out Ted Chiang's 'Story of Your Life' appeared first on WIRED. Continue reading at Wired

[ Wired | 2017-02-02 00:00:00 UTC ]
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Pearson chief brands Trump order 'deeply worrying'

Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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Windows 10 Build 15019 may be about games, but its many bugs could spoil the fun

The gaming-focused Windows 10 Insider build that Microsoft promised earlier this week, with Game Mode, Beam livestreaming and other features, is rolling out—but with some game-breaking bugs, unfortunately. What’s officially known as Build 15019 for the Insider Fast Ring also includes a number of... Continue reading at PC World

[ PC World | 2017-01-28 00:00:00 UTC ]
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Windows 10 Insider Preview Build 15014 officially adds ebook support

It's official: With Windows 10’s Insider Preview Build 15014 for PCs and phones, Microsoft’s officially opened its ebook store, adding some nifty disk- and power-management features, too. Strategically, the ebook wing of Microsoft's Store app is probably the most important for the company. But... Continue reading at PC World

[ PC World | 2017-01-20 00:00:00 UTC ]
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Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek

[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Leaked Windows 10 build shows Microsoft filling a major content hole: Ebooks

For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World

[ PC World | 2017-01-18 00:00:00 UTC ]
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Leaked Windows 10 build shows Creators Update is getting an ebook store

Google has one, Apple has one, Amazon has one, so Microsoft seems to feel that it should have one too. We're talking ebook stores, and a leaked version of Windows Mobile reveals that this is something that is due to be added to the Windows Store. While Microsoft has been slowly but surely... Continue reading at Betanews

[ Betanews | 2017-01-18 00:00:00 UTC ]
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How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
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